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The best-ever soundtrack to your workout - wearable, water resistant WALKMAN® W250 Series is the perfect sporting partner

Press release   •   Apr 12, 2010 13:00 BST

  • Stylish, wire-free WALKMAN® MP3 player ideal for sport and active lifestyles
  • Water-resistant design can be worn as you train, in the rain or even in the shower1
  • Superb WALKMAN® sound quality with EX Comfort fit earphones by Sony
  • Easy to use with ZAPPIN™, playlists and folder skip to create your soundtrack effortlessly while you exercise
  • Easy transfer of music content from a variety of sources

    The latest ‘wearable WALKMAN®’ from Sony lets you work out to your favourite tunes in more comfort and style, whatever the weather.

    Designed for today’s active lifestyles, the WALKMAN® NWZ-W250 series is the first wire-free MP3 player from Sony that resists rain splashes or the sweat of a gruelling gym session. After exercising, just rinse under the tap2 – or even continue listening to your WALKMAN® during a refreshing post-workout shower.1

    Available in gloss white and black finishes, the light, all-in-one design eliminates the tangle of headphone wires that can slow things down when you’re working out, running or dancing. 13.5mm EX Series headphones offer clear, powerful WALKMAN® sound plus total comfort and a secure fit during physical activity.  

    It’s easy to create the perfect soundtrack as you exercise, allowing you to focus on your workout rather than fiddling with menus. Playlist support lets you pick your favourite songs in advance, ordering them to match your activity profile from warm-up to wind-down. At the touch of the button you can skip to the next folder, selecting a different artist or album to change the mood instantly.

    Looking for inspiration? ZAPPIN™ technology scans through stored tracks, playing a short sample from each song to help navigate through your tracks without taking your eyes off your workout.

    If you’re in a hurry to get active, a quick 3-minute charge gives enough power for 90 minutes of listening time. A fully charged battery offers up to 11 hours3 of uninterrupted listening time – more than any work out, no matter how extreme.

    The supplied charging stand doubles as a USB dock for your PC, allowing you to load up WALKMAN® with your favourite tunes before hitting the streets.

    Using the supplied Content Transfer software that comes with your WALKMAN®, it’s easy to move music files straight from your PC or iTunes™ library (not including DRM files). Just click on a file, then drag and drop into Content Transfer. Popular format support makes the Walkman W250 the ideal second digital media player, dedicated to sport.

    Available as an optional accessory, the CKS-NWW250 soft carry case protects WALKMAN® while slipping easily into a gym bag or holdall.

    The WALKMAN® NWZ-W250 series is part of the full line-up of MP3 and MP4 players by Sony. The WALKMAN® range includes the high-performance X Series with touchscreen and Digital Noise Cancelling technology; the ultra-slim A Series with 2.8” OLED screen; the S Series with built-in speakers; the compact, great-sounding E Series; and the convenient, easy-to-use B Series.

    The new WALKMAN® NWZ-W250 series of MP3 players from Sony is available from late May 2010.

    50in50 sponsorship

    To coincide with the launch of the new WALKMAN® NWZ-W250, Sony is sponsoring Hugh Williams-Preece, who is currently attempting to run a staggering 50 marathons in 50 consecutive days across Europe to raise funds for Marie Curie Cancer Care.

    Hugh is running from Lisbon to London, covering a total of 1310 miles (26.2 miles per day). His challenge started on 3rd March, with the 50th and final marathon finishing in Parliament Square, London, on 21st April. Hugh is the first person in the UK to test out the new WALKMAN® NWZ-W250, which is helping to entertain him on his very long journey back to London.

    Hugh says “Music motivates me and gives me inspiration, and the new WALKMAN® NWZ-W250 has proved a great companion while I run as it’s easy to use, waterproof and wireless.  I love to listen to The Killers, The Prodigy and a bit of Lady Gaga while running, but I’ll listen to anything with a good beat!

    “Marie Curie does amazing work for the terminally ill and gives invaluable support for their families, so the money I am raising is very important. I’m going to be pushing the limits both physically and mentally in the hope of sending lots of money to Marie Curie, but also so I can inspire others to reach for seemingly unattainable goals.”

    To follow Hugh’s progress on his challenge, please visit www.50in50.co.uk.

    Catch up on latest WALKMAN® news, images and chat at the official Facebook fan page www.facebook.com/walkman