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The 100% authentic Eagle Eye view

Press release   •   Oct 22, 2014 09:00 BST

In a world first, a white-tailed eagle, which has been extinct in France for over 50 years, soared from the top of the Eiffel Tower in Paris and flew over the Seine down into the Trocadéro Gardens to be greeted by a large crowd and its handler, Jacques Olivier Travers.

Travers is the head of not-for-profit organisation FREEDOM whose objective is to re-introduce the white-tailed eagle into its natural habitat in the French and Swiss Alps.

You can now enjoy the stunning video and images from this flight in one of the very few videos which can be described as offering a truly authentic eagle eye view. The videos were filmed using the Sony HDR-AZ1 Action Cam Mini which was mounted on the back of the eagle and captured the entire flight.

Video available on Sony Europe’s YouTube channel

Sony and FREEDOM

Sony is working with FREEDOM as an official sponsor, to help them achieve their goals of re-introducing the White-Tailed Eagle into its natural habitat in the French and Swiss Alps. Sony is providing its Action CamTM camcorders to FREEDOM to allow them to accurately document the flights of white-tailed eagles. FREEDOM is looking to use this footage to study the behaviour of the eagles to better understand the work that needs to be done to best prepare the terrain for their re-introduction.

The technical capabilities of the Action Cam by Sony in being able to deliver smooth Full-HD video content, benefitting from Sony SteadyShotTM technology, coupled with the ability to overlay GPS data onto the captured footage, means that it is the ideal tool for FREEDOM to gain the insights that they need to conduct their work. Furthermore, the small size of the Action Cam camcorders means that they can be easily attached to the eagles and not restrict their natural flight in any way.

Sony will also utilise its social channels to help amplify the goals of FREEDOM and will be making a series of joint videos that will be widely shared in Action Cam by Sony promotions.

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For more information, please contact the Sony DI team on sonydi@hopeandglorypr.com / 020 7014 5304 or call the general switchboard and ask for a member of the team on 020 7566 9747

For more information on all Sony press materials including the latest at IFA, please see the new Press Centre: http://presscentre.sony.co.uk/

Video available on Sony Europe’s YouTube channel - http://youtu.be/H9qUCSFrCzE

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About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $75 billion for the fiscal year ended March 31, 2014.  Sony Global Web Site: http://www.sony.net/

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $75 billion for the fiscal year ended March 31, 2014.  Sony Global Web Site: http://www.sony.net/

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