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Sony wins 17 prestigious iF product design awards

Press release   •   Mar 03, 2009 11:00 GMT

Sony announced today that is has won 17 International Forum Design (iF) prouct design awards, including three coveted gold awards, at a ceremony held at the CeBit trade fair in Hanover, Germany. Honouring exceptional design for over half a century, the iF design award 2009 attracted almost 3,000 entries from 39 different countries. An independent design institution, iF has a longstanding reputation for supporting and recognising design within industry.

Three of only 50 gold awards were given to the Cyber-shot DSC-T700 and DSC-T77 digital still cameras, and Active Style Hedphones Series. The remaining 14 iF product design awards won by Sony embraced many different Sony product categories and included awards for BRAVIA EX1 Picture Frame LCD TV, XEL-1 the world’s first OLED TV, DAV-F500 Home Theater System, VGF-CP1 Digital Photo Frame and WALKMAN® S Series video MP3 player.

“At Sony we strive to build high-performance, easy-to-use, beautiful products with a distinctive Sony flair which involves every department,” commented Kazumasa Sato, Head of Sony’s Creative Center. “I am absolutely delighted that Sony has been awarded 3 iF gold awards from an organisation that has such a strong reputation for recognising leading design as the iF design award. It is hugely encouraging and reinforces our commitment to excellence in design.”

The gold award winning products highlight how innovative technology and unique design is fundamental to the Sony product development process of ensuring quality and reliability.

Designed to be thin, the Cyber-shot T700 has a clean brushed metal appearance which is elegant and minimal. It includes a photo album feature that recognises when photographs are taken and indexes them into folders automatically, making sorting through all those pictures far quicker.

The credit-card sized Cyber-shot T77 is covered with stainless steel plates and is only 13.9mm thick. Benefitting from ‘Intelligent Scene Recognition,’ it automatically adjusts picture settings from portrait, to landscape as well as macro mode, depending on the type of photo you are attempting to take.

Designed with energy in mind, the Active Style Headphones Series are for people on the move who want a portable stylish product. The ear hugging design ensures the headphones always stay in place.

iF product design gold awards

Digital Still Camera Cyber-shot DSC-T700

Digital Still Camera Cyber-shot DSC-T77

Active Style Headphones Series

iF product design awards 2009

BRAVIA EX1 Picture Frame LCD TV


Home Theater System DAV-F500

Digital Camcorder Handycam® DCR-SR85/75/65/55/46/45/36/35(E) & Soft Carrying Case LCS-SRC

HDV Camcorder HVR-Z7

Digital SLR Camera α350

Digital SLR Camera α900

Digital Photo Frame Canvas Online VGF-CP1

Digital Photo Frame S-Frame DPF-V Series

Active Speaker System Sountina NSA-PF1

Headphones MDR-EX500

Linear PCM Recorder PCM-D50

Digital Audio Player WALKMAN® S Series

USB Flash Drive Micro Vault USM-LX/L Series