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Sony welcomes TV energy rating rules designed to help eco-conscious customers

Press release   •   Jun 09, 2011 10:02 BST

Sony is offering consumers full energy use labelling for its 2011 BRAVIA television range in advance of new EU legislation[1], which comes into force at the end of 2011.

To ensure that customers have access to the most detailed energy ratings, Sony has pushed to include standardised EU labels within the packaging of all its current TV models. The labels have been made available in the packaging of the 2011 BRAVIA TV range since April 2011. This comes ahead of new European Union regulations that make standard energy labelling compulsory for all TV manufacturers and suppliers from 30 November 2011.

Speaking about the energy rating labels, Adrian Northover-Smith, Head of Corporate Public Affairs, Sony UK, said:

“We know that energy consumption is an important consideration when buying a TV, not least because televisions can account for almost 10% of the average household electricity bill[2]. Therefore choosing the right product can help people to save money as well as reduce their environmental impact.

“We welcome the new regulations and have included standard energy rating labels as quickly as possible so our customers are fully informed about the energy performance of all our BRAVIA televisions.” 3

As of 30 November 2011, new TV sets from all manufacturers and suppliers will initially carry an A-G rating, where A is the most energy efficient. The majority of Sony BRAVIA products are already rated A or B, with none falling below a C rating. In addition, many BRAVIA models have built-in eco features such as the Ambient Sensor, which adjusts picture brightness to suit room light, and Idle TV mode that switches off the set when there is no user activity.

Environmental specifications for all current Sony BRAVIA products can be found online, where the energy rating label for each model is also available. These labels include an estimated average annual electricity consumption for each product.

Sony is committed to cutting the average power consumption of its products by 30% between 2008 and 2015. The continued reduction of energy use by Sony products is an important part of the company’s Road to Zero global environmental plan, which aims to achieve a zero environmental footprint by 2050.

For further detail about the A-G energy label for televisions, please visit:

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[1] COMMISSION DELEGATED REGULATION (EU) No 1062/2010 of 28 September 2010 - see

[2] According to the European Union: