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Sony to deliver the first live 3D broadcast of Wimbledon this summer

Press release   •   Jun 14, 2011 08:33 BST

Sony will be delivering the content for the first ever HD 3D broadcast of the Wimbledon Finals, allowing tennis fans to enjoy a courtside experience of the 2011 finals from the comfort of their living room.

Sony continues to enhance its lens to living room offer, with broadcast cameras in place to capture every controversial line call and match point live in stunning HD 3D, and stunning range of Full HD 3D BRAVIA TVs to watch the action on.

The quality and output of the broadcast cameras are tested on Sony’s 3D compatible BRAVIA TV range to see what the best possible home experience will look like, and Sony recommends viewers watch this momentous television event on a BRAVIA to get a great 3D experience.

The first 3D Wimbledon broadcast will be screened on Saturday 2 July and Sunday 3 July across all major HD platforms.

The Wimbledon final is yet another of the most anticipated sporting events of the year to be captured by Sony in 3D. Sony is also responsible for bringing every moment of the UEFA Champions League final and The Ryder Cup to viewers in 3D.

Gildas Pelliet, Managing Director, Sony UK and Ireland said: “Sony is proud to be helping deliver Wimbledon for the first time in 3D.

We have expertise at every stage of the 3D journey, which is why our professional cameras are used on major TV and film projects, and why our BRAVIA TV range offers such a great 3D experience.”

Fans can share the first 3D Wimbledon broadcast with friends with a BRAVIA TV for a full HD experience, with HD quality active 3D glasses making every HD and 3D image leap off the screen in precise detail.

The broadcast is in addition to the Sony and The All England Lawn Tennis Club screenings of the finals at selected Vue, Odeon, Apollo and Showcase cinemas* across the country.

For further information on the full range of Sony BRAVIA TVs, visit http://www.sony.co.uk/hub/3d-home-entertainment.

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