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Sony to become Official Screen Partner of The O2

Press release   •   May 28, 2012 18:04 BST

Sony Consumer Electronics and its sister companies (including Sony Professional and Sony Computer Entertainment) have joined forces to bring the best in products and content together to deliver an incredible entertainment experience at the world’s most popular music and entertainment venue, The O2.

As owner and operator of The O2, AEG will be working with Sony to roll out over 280 new BRAVIA displays throughout the venue over the coming months to enhance the overall experiences of its eight million annual visitors.

Sony has also appointed agency Iris Worldwide to install a 120m2 experiential space that will be open year-round and will showcase the connected world of its latest products, services, content and entertainment platforms, such as Music Unlimited, and devices such as the Tablet S, PS VITA and latest mobile phones. Sony is in a unique position to demonstrate the accessibility, quality and sharing of some of the best video and audio content available across multiple devices.

Sony will also be proudly showcasing its PlayStation certified gaming zone. Be it a PlayStation 3, PS VITA, Sony mobile phone or Sony Tablet, all support PlayStation certified gaming, which means that users can enjoy the highest quality gaming experience on any of these devices.

The Sony group of sister companies will also be working with Sony Music and Sony Pictures moving forwards to create an even richer content experience for the millions of visitors to The O2.

Matt Coombe, General Manager of Brand & Consumer Marketing for Sony Electronics, said: “The Official Screen Partnership with The O2 represents a true Sony United showcase of our best technology, content and brand experiences, and a platform via which Sony’s full entertainment proposition can be most effectively demonstrated to our customers.

“Sony’s connected devices offer a much richer experience for our customers and, combined with some of the best content available, that experience also looks and sounds better than ever before.”

Paul Samuels, AEG Global Partnerships, Senior Vice President, Europe, added: “There are obvious synergies between a global entertainment brand like Sony and an internationally recognised music and entertainment venue like The O2, so we’re delighted that we’ve been able to form this partnership.

“At The O2 we’re always looking for ways to improve and enhance the visitors’ experience and Sony’s proposition will provide The O2 with state-of-the-art audio visual technology and a unique fan interaction experience.”