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Sony shares tips for shooting winter street photography

Press release   •   Dec 23, 2014 16:43 GMT

Internationally-renowned documentary photographer Antonio Olmos, shares his best tips for budding street photographers as he continues the ‘Sony RX Celebrate the Streets’ series by exploring ‘Festive London’

Antonio Olmos, internationally-renowned documentary photographer who has shot in such places as Afghanistan, Angola, Palestine and Nicaragua, has continued his Sony RX ‘Celebrate the Streets Series’, but this time in the UK at Christmas time in the ‘Festive London’ series.

During December Antonio took some stunning images of East London during the festive period, particularly focusing on Victoria Park’s bustling Winterville attraction to help highlight how everyone can take stunning street photography.

Antonio, who was born in Mexico in 1964, was a staff photographer on The Miami Herald for three years before going freelance. Since 1993 Olmos has been based in London, with a photographic passion for capturing poignant human moments most recently with the Sony campaign. This is the second in the series in which he has used the multiple award-winning Sony Cyber-shot™ RX100 III, following on from his inaugural shoot in Mexico City capturing “The Day of the Dead”.

Antonio comments, “It’s great to have something so accessible that people can fit in their pockets and that’s capable of taking top notch shots. There was a time not so long ago when the only way to take pictures that look this good was with an SLR or DSLR, which are beyond the price range for most amateur enthusiasts. Cameras like the Sony Cybershot RX100 III will hopefully get more people hitting the streets and sharing the incredible images of their local areas.”

Claire Beard, Product Manager, Fixed Lens, comments “Selecting the right ambassador for a project like this is important – Antonio brings a wealth of real-life experience and whilst he is an advanced photographer, the beauty of the RX100 series of cameras is that it enables even novice photographers to be able to take professional quality shots. The Sony RX range of premium compact cameras continues to be a strong proposition in the market with its huge lens and sensor capabilities.”

Here are Antonio’s top tips for shooting the best street photography over the festive period:

  • 1. Make time to focus on your street photography and always carry your camera.
  • o Dedicate time to taking photos - if you try to do your Christmas shopping AND take pictures you will not be very successful
  • o Make sure you are always carrying your camera and that it is ready to shoot. There’s nothing worse than seeing something fantastic, but missing it because you weren’t ready.
  • 2. Travel light.
  • o You will get tired very quickly if you walk around with tonnes of gear. You need your hands free to take pictures and if you are carrying bags or equipment, it makes it harder to do it.
  • o “One of the reasons I love the Sony Cybershot RX100 III is because it’s a compact camera that packs a lot of power. It allows me to travel light, go relatively unnoticed and I never get tired carrying it around.”
  • 3. Dress warmly and comfortably.
  • o It also helps to wear good shoes. If you do street photography properly you will do a lot of walking and be on your feet all day. If you wear good walking shoes you will focus on photography instead of worrying about your achy feet.
  • 4. Pick the right time and place for street photography, ideally somewhere with people
  • o The best street photography is focused on people, which is why it is best to find somewhere with crowds. During the holidays, the streets are decorated festively and filled with shoppers focused on shopping, and people enjoying themselves. That makes it the perfect time for street photography.
  • o Try to immerse yourself in the crowds and take photos as people do their Christmas errands. This will stop your images looking staged, and help to capture the spirit of the moment.
  • 5. Pay attention to light and geometry. It's not enough just to photograph people doing interesting things on the street, other conditions are important.
  • o Overcast days give you nice soft even light while bright sunny days create lots of shadows and shapes. Pay attention to the background and look for interesting shapes, figures and geometry. Watch out though, it can also be distracting. Personally I hate it when white vans are in the background. It's ruined many a good photo in my career thus far!


With a wider, brighter lens and built-in viewfinder, the Sony Cyber-shot™ RX100 III packs even more shooting power into a compact body - offering professional quality in your pocket: Crafted in tough, travel-friendly aluminium for lightness and looks, the Cyber-shot™ RX100 III builds on the acclaimed reputation of its predecessors. An uprated lens and speedy image processor are complemented by a retractable OLED Tru-Finder™ with ZEISS® T* coating, enhanced movie features and a 180-degree tilting LCD – all in a stylish fixed-lens camera that’s truly pocket-sized.

The Cyber-shot™ RX 100 III is available from http://www.sony.co.uk/electronics/cyber-shot-compact-cameras/dsc-rx100m3 for £699

-ENDS-

For more information, please contact Hope&Glory PR:

Laura Bevan and Flora Laven-Morris, 020 7566 9725

sonydi@hopeandglorypr.com

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Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $75 billion for the fiscal year ended March 31, 2014. Sony Global Web Site: http://www.sony.net/