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Sony’s largest ever experience at IFA to showcase the immediate future of Digital Entertainment

Press release   •   Jul 28, 2008 00:00 BST

28 July 2008 - With an unparalled booth concept, Sony will reemerge at this year's Internationale Funkausstellung (IFA), the world's largest Consumer Electronics trade show, from August 29 to September 3 in Berlin. On its 6,000 m² of floor space, the Sony booth in Hall 4.2 represents the biggest showcase by a single exhibitor at this year's IFA. All consumers visiting the Sony booth are invited to experience the full breadth of the immediate future of Digital Entertainment.

Encouraging exploration and curiosity, the interactive space will impressively combine colour and sound, as well as the latest products and content highlights from Sony and its sister companies.

Further details, including the latest product announcements, will be unveiled at the Sony press conference on the Sony booth on 28 August at 12.00 noon.

For more information, please contact

Daichi Yamafuji
Corporate Communications Europe, London
Tel +44 (0)19 3281 6633

Nicola Mertens
Corporate Communications Europe, Berlin
Tel +49 (0)30 2575 5314

Or contact your local Sony PR representative.