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Sony release stunning fashion photographs taken by Bay Garnett

Press release   •   May 07, 2014 10:23 BST

Bay Garnett, a British freelance fashion photographer, stylist and author presents Sunday Best’, a diverse series of celebrity portraits and people dressed-up in their Sunday finery. From faces at London and Paris Fashion Week 2014 to families spending a Sunday together, the images form part of a series of commissions shot to celebrate the launch of the Sony Alpha 7 Series - the professional 35mm full frame, palm-sized, interchangeable lens cameras.

Capturing organic moments in time and playing to the strengths of her subjects, Bay’s innate eye for detail has resulted in a series of photographs that give us a unique glimpse into her world. Portraits include the iconic fiery hair that is Grace Coddington captured during Paris Fashion Week, the effortless glamour of Jasmine Guinness and the seductive presence of Gemma Arterton. The series also includes a beautiful family portrait of twin sisters sitting on their backyard swing in their ‘Sunday best’.

In the collection, Bay also presents a selection of images that capture a snapshot of London's eclectic street style. One image focuses on the finer details of a jacket worn by Vogue’s Francesca Burns, another on the vivid, purple-tipped hair captured flowing down a ladies back in stark contrast to her outfit to the immaculate style of Laura Bailey relaxed on an evening out.

Taking advantage of the camera’s portability, Bay has been able to move freely when shooting, capturing amazing detail from a distance and giving a level of intimacy to her images. Bay said, “I found using the Sony Alpha 7R an amazing experience because it’s such a beautiful machine. The quality of the images is of a standard I haven’t seen before. It’s been a real pleasure.”

Former Style Director for Matthew Williamson and consultant to Louis Vuitton, she co-founded Cheap Date magazine, is a contributing fashion editor for British Vogue and has collaborated with photographers including Juergen Teller, Bruce Webber, and David LaChapelle. Recently embarking on her own photography career, Bay Garnett’s first photographic commission was a main fashion story for British Vogue with the model Stella Tennant.

Bay’s commission was shot using the Sony Alpha 7R. The camera features 35mm full-frame CMOS sensor in a small and lightweight body. Both the 24.3 million-pixel Sony Alpha 7 and 36.4 million-pixel Alpha 7R are truly portable cameras, allowing photographers to get the best image quality possible in a palm-sized camera body – far smaller and lighter than a bulky DSLR.

Together with the powerful new BIONZ X processor and an improved XGA OLED Tru-Finder™ with wide field of view, the interchangeable lens cameras from Sony are packed with practical features. From its dust/moisture-resistant magnesium alloy body to extensive custom controls to NFC and Wi-Fi, it is not difficult to see why these cameras are already multiple award winners.