Environmental Graffiti (www.environmentalgraffiti.com), one of the world’s biggest environmental websites, has selected Sony as the greenest company of 2009 for its continued commitment to eco friendly projects and initiatives.
“We were looking for companies that have proven over the last year that being environmentally friendly and profitable can go hand in hand” said Chris Ingham-Brooke, Environmental Graffiti Editor. “What impressed us about Sony was their consistent activities throughout the year that showed they are using their technology in an innovative way to address environmental problems”.
Sony was particularly commended for its creative green projects in 2009, which included the Forest Guard initiative that involved Sony engineers working with a group of children to develop their idea to prevent wildfires. Not only do wildfires cause terrible human devastation, but they also a have a huge environmental impact; the carbon dioxide they produce can equal that of several million cars on the road in a year.
Another activity was a partnership with the Prince’s Rainforest Project to help raise awareness of tropical deforestation. Sony also hosted a series of sustainability lectures with the European Business school ESCP- EAP to debate the role of technology and business in solving climate issues.
“We are delighted with this recognition from Environmental Graffiti who are such a highly respected eco website”, said Emily Young, General Manager of Environmental Communications, Sony Europe. “We will continue our work in 2010 to lead engaging environmental programmes that use our technology to find solutions to mitigate the effects of climate change”.
Find out more about Sony’s environmental activities at www.sony.eu/eco