Follow Sony UK

Sony Launches New Music Experience in 360 Reality Audio, Plugs into Live Nation’s Clubs & Theaters

Press release   •   Jan 08, 2019 01:15 GMT

Today at the Consumer Electronics Show in Las Vegas, Sony Video & Sound Products Inc., operator of Sony’s video and audiobusiness, announced “360 Reality Audio” a new live music experience so immersive that it will make music fans feel like they are front row or side stage at a concert. To underscore the power of this technology and its unique offerings, Sony partnered with select Live Nation Clubs & Theaters to capture audio from an array of concerts including The Wombats, AJR, Good Charlotte, Chris Lane, Jorja Smith, Kodaline and more to be announced.

360 Reality Audio produces a three-dimensional sound field where the different sounds and musical elements can be projected from anywhere inside a 360-degree space, powered by Sony's object-based spatial audio technology. In the future, fans can access the audio content by using BLUETOOTH® headphones and selecting the 360 Audio logo featured on Deezer, nugs.net, Qobuz, and TIDAL where they can choose from a selection of the aforementioned artists to relive the magic of live.

“We are very proud of this collaboration between Live Nation, the world leader in live entertainment, and Sony, a company that is working with creators and artists to pursue the frontiers of music capability,” says Kichiro Kurozumi, Head of Branding and Product Planning Division of Sony Video & Sound Products Inc. “This will make it possible for us to provide lovers of live music with a new and highly-realistic music experience. Our 360 Reality Audio will create new music content that can deliver an excitement like being at Live Nation's concert halls. We are committed to working with Live Nation to create a new age that will transform the way music fans enjoy music.”

“Listening to our live concert through the new 3D technology is the closest I’ve ever come to actually being in the audience at a Kodaline show, it’s unlike anything I’ve ever experienced before,” Steve Garrigan, songwriter and singer Kodaline.

“We are always exploring innovative ways to extend the live music experience for fans and artists. Sony’s new 360 Reality Audio will truly provide fans a lifelike live music experience long after the show has ended,” said Terri Liebler, VP, Live Nation Media & Sponsorships.

Sony will also be developing iconic branded art installations of the headphones at Live Nation venues throughout the country including, Hollywood Palladium (Los Angeles), House of Blues Chicago (Chicago), Irving Plaza (New York), The Fillmore (Philadelphia), The Masonic (San Francisco) and The Wiltern (Los Angeles).

https://www.sony.co.uk/electronics/360-reality-audio

https://www.sony.ie/electronics/360-reality-audio

Media inquiries:

For more information, please contact sonysound@hopeandglorypr.com

Live Nation: Debra Duffy, debraduffy@livenation.com

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, interactive entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.Sony recorded consolidated annual sales of approximately $77 billion for the fiscal year ended March 31, 2018.Sony Global Web Site: http://www.sony.net/

About Live Nation

Live Nation is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.