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Sony introduces three new 4K HDR TV series

Press release   •   Apr 03, 2018 08:00 BST


Sony has today announced three new TV series, all bringing pristine 4K HDR picture quality and an array of smart features.

The XF83, which boasts the powerful 4K HDR Processor X1, is a perfect solution for those who look for high-quality image enclosed in a big screen size of either 60 or 70 inches. Various technologies included in the XF83 series work together to make colours and contrast more real, clean the picture and reduce on-screen noise, or sharpen, refine and upscale images to reveal extra detail. With advanced voice control and Android TV™, the XF83 4K HDR TV allows instant access to movies, TV shows and thousands of apps, and can be used as a gaming device. TV lovers can enjoy hit shows and movies on Google Play Movies & TV, Netflix, Amazon Prime Video, YouTube, and others. The XF83 4K HDR TV is edged in a narrow aluminium effect frame has a clever stand that helps keep all wires and cables secured and hidden.

The XF75 is a 4K HDR display equipped with the 4K X-Reality™ PRO technology. It effortlessly upscales every image closer to true 4K quality as images are sharpened and refined in real time so the viewers can enjoy clear, detailed picture. Just like the XF83, it comes with advanced voice control and Android TV.

The XF70 brings the 4K HDR experience in four screen sizes (43, 49, 55, 65) to accommodate various living room setups. Thanks to the 4K X-Reality PRO technology it upscales the detail and clarity of every image for improved overall picture quality. The XF70 has a built-in Internet browser and is a perfect set to enjoy shows and movies through popular streaming apps with instant one-click access to Netflix and YouTube apps1 as well as best games on PlayStation®4 and PlayStation®4 Pro consoles – all in vividly detailed HDR. Similarly to the XF83, the XF70 series has a cleverly designed stand to keep cables from set-top boxes or Blu-ray players out of sight.

The Sony XF83, XF75 and XF70 series 4K HDR TVs will be available this spring.

For more information please visit the Sony website:

1 Remote specification varies by territory and TV model.

Google, Android TV and other related marks and logos are trademarks of Google LLC.

Amazon, Amazon Prime Video and all related logos are trademarks of, Inc. or its affiliates.

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Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $76 billion for the fiscal year ended March 31, 2017. Sony Global Web Site: