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Sony expands Lens-style Camera line-up and introduces new interchangeable-lens concept

Press release   •   Sep 03, 2014 15:45 BST

·  ILCE-QX1 with large APS-C size Exmor™ sensor, BIONZ X™ processor, advanced camera features; works with E-mount / A-mount[i] interchangeable lenses

·  ILCE-QX1 ships with free angle shooting kit as standard, perfect for selfies and low/high angle shooting

·  DSC-QX30 with 30x optical zoom and Optical SteadyShot technology

·  Easy smartphone control with new PlayMemories Mobile app version 5.0

·  Two fresh new colour options for DSC-QX10

Sony’s latest lens-style cameras give you the best of both words, uniting the spontaneity and easy sharing of your smartphone with the imaging power and creative options of a premium camera.

Simply connect the lens-style camera to your smartphone via Wi-Fi. One-touch connection speeds via NFC are now faster for all lens-style cameras than previously experienced, thanks to firmware upgrades for the QX100 and QX10 cameras[ii]and improvements to the PlayMemories Mobile app. If you’re an Xperia[iii] phone user, hook-up times are quicker still.

It is easy to control each lens-style camera with the latest release of Sony’s free PlayMemories Mobile app version 5.0 for Android and iOS smartphones. A new user interface simplifies the photography experience and makes one-handed operation a lot easier. Framing shots on your phone is more intuitive thanks to on-screen gridlines that now feature in the app. GPS adds location information to images that’s transferred to your smartphone while shooting[iv]. The camera shutter can now fire from the touchscreen; and with photographs automatically transferred to your phone you can share those memories instantly.


The ILCE-QX1 lets serious photographers make use of their precious E-mount lens collection. Just pick your favourite lens – zoom, wide angle, tele or macro – and unleash your artistry with control over exposure, focus and shooting modes.

The lens-style camera’s APS-C size Exmor CMOS sensor with 20.1-megapixels captures flawless detail, just like you’d expect from a much bigger camera. Teamed with Sony’s advanced BIONZ X processor that now features improved area-specific noise reduction, you’ll really notice the difference with stunning low-noise images - even if you’re shooting in near-darkness when small sensors struggle.

The large sensor inside the QX1 also lets you create pro-style ‘bokeh’ effects with smooth background blur – a trick that smartphones can’t match.

Serious snappers and casual photographers alike will be spoilt with a wealth of other premium features. Superior Auto recognises different scenes from landscapes to backlit portraits – adjusting settings for top-quality results without fuss. For those photographers who enjoy post-production editing, the QX1 can now shoot RAW image files and in a lens-style camera first, the QX1 debuts a pop-up flash to brighten up portraits, gloomy interiors and night scenes.

The LCS-QXA Case and Strap Kit adds a touch of luxury with its tough brown leather-look finish. The QX1 is protected snuggly, with a choice of shoulder strap or belt-mounting options while you’re out and about.


Smartphone owners know that high-zoom shots are a headache, often resulting in grainy images and camera-shake when you’re trying to get the big picture. The compact DSC-QX30 keeps things crisp and clear with its powerful 30x optical zoom lens, supported by Optical SteadyShot image stabilisation that helps eliminate blurring.

Users can smoothly zoom from a wide angle 24mm shot to a huge 720mm[v] equivalent length at the telephoto end, for frame-filling full-length close-ups of somebody standing 40m away. If you want to go larger still, Clear Image Zoom blows pictures up to a massive 60x magnification without sacrificing pixel count.

Awesome zoom power is matched by Lock-on AF and speedy continuous shooting at up to 10fps, letting you capture fast-moving action with a crisply-focused burst of split-second images. It is also a movie magician, shooting fantastic Full HD video at a smooth 60p frame rate at the touch of a button[vi].

Both new lens-style cameras are compatible with Sony’s wearable RM-LVR1[vii] and RM-LVR2V[viii] Live View Remote controls[ix]. These wrist-mount controllers let you check images and select shots from up to five connected cameras simultaneously – great for ambitious multi-angle recordings.

New colours for DSC-QX10

Meanwhile the QX10 gains two on-trend new colour variations to coordinate with today’s smartphones. As well as black and white, it’s now also available in eye-catching pink and copper finishes to add a splash of colour to your shooting.


While Sony’s lens-style cameras make great tools for flexible shooting, the optional ADP-FSK1 dramatically expands your choice of shooting style. Shipping as standard with the ILCE-QX1 and available as an optional accessory for all other QX models, this Free Angle Shooting Kit includes a tilt adaptor and a grip, allowing you to shoot from low or high angles or take effortless selfies.

The QX1 and QX30 lens-style cameras and new colour variations of QX10 are available to pre-order now from The QX10 colour variants and QX30 are available in the UK from the end of September 2014 and QX1 and FSK1 from October 2014.


For more information, please contact the Sony DI team on / 020 7014 5304 or call the general switchboard and ask for a member of the team on 020 7566 9747

For more information on all Sony press materials including the latest at IFA, please see the new Press Centre:

Technical specifications



Image Sensor

Sensor Type

APS-C type Exmor CMOS sensor

1/2.3 type Exmor R CMOS sensor

Number of  Pixel

[Effective] 20.1M  [Gross] 20.4M

[Effective] 20.4M  [Gross] 21.1M


Lens Type

Sony E-mount Lens

Sony G Lens

F3.5(W)-6.3(T)  f=24-720mm[x]

Optical Zoom



Clear Image / Digital Zoom

Clear Image Zoom Up to 2x

Clear Image Zoom Up to 60x

Camera Function

Imaging Processor




-  (image stabilization supported on lens)


Focus Mode

AF-S/Manual Focus/Touch AF / Lock-on AF

AF-S / Touch AF / Lock on AF

Focus Area

Contrast AF

Multi Point AF

Light Metering Mode

Multi Pattern

Multi Pattern

Exposure Control

ISO Sensitivity

Auto, ISO 100-16000

Auto(ISO 80-12800[xi]), ISO 80-3200

White Balance Mode

Auto / Daylight /Shade /Cloudy / Incandescent / Fluor(Warm White) / Fluor(Cool White) / Fluor(Day White) / Fluor(Daylight) / C.Temp / Flash

Auto / Daylight / Cloudy / Incandescent

/ Fluor(Cool White) / Fluor(Day White) / Fluor(Daylight)

Shooting Mode

Superior Auto / Intelligent Auto / Movie Mode

/ P mode / A mode / S mode

Superior Auto / Intelligent Auto / Movie Mode

/ P mode / A mode / S mode

Drive Modes

Single shooting / Continuous shooting / Speed priority continuous shooting / Self-timer(10 sec. delay / 2 sec. delay)

Single shooting / Continuous shooting/

Self-timer(10 sec. delay / 2 sec. delay)


Built-in flash (GN4 in meters at ISO 100)



Compatible Recording Media

Memory Stick Micro, Memory Stick Micro (Mark2), microSD, microSDHC, microSDXC

Memory Stick Micro, Memory Stick Micro (Mark2), microSD, microSDHC, microSDXC

Recording Format

Still image




MP4 16M(1920x1080 30p)

MP4 28M(1920x1080 60p) / 16M(1920x1080 30p)


Input and Output Terminal

Multi/Micro USB Terminal (USB2.0)

Multi/Micro USB Terminal (USB2.0)



● (One touch remote)

● (One touch remote)


Battery System



USB Charge / USB Power Supply

USB Charge Only

●(shooting, playback)[xii]

Still images (CIPA standard)

Approx. 440 Shots

Approx. 200 shots

Movies (Continuous / CIPA standard)

Approx. 150 min

Approx. 45 min


Dimensions WxHxD

(without Smartphone Attachment)

74.0 x 69.5 x 52.5 mm

68.4 x 65.1 x 57.6 mm

Weight (without Smartphone Attachment)

216g (Battery and Memory Stick Micro included)

193g (Battery and Memory Stick Micro included)

Multi Camera Control

Supplied Accessories

NP-FW50 battery/ Smartphone Attachment /

Micro USB cable / Wrist Strap / Quick Start Guide

NP-BN battery, Smartphone Attachment /

Micro USB cable / Wrist Strap / Quick Start Guide

[i] Requires LA-EA4 adaptor for A-mount lenses

[ii] DSC-QX100, DSC-QX10

[iii] To check compatibility of Xperia phones, please visit

[iv] Location info is not tagged in the images stored in the camera

[v] 35mm equivalent (aspect ratio 4:3)

[vi] A memory card must be inserted into the camera for movie shooting, continuous shooting, and some other shooting modes

[vii] Software version 2.0 or later

[viii] Supplied with HDR-AZ1VR, HDR-AZ1VB and HDR-AZ1VW

[ix] These accessories are optional extras

[x] 35mm equivalent (aspect ratio 4:3)

[xi] Achieved by using overlay burst shooting

[xii] AC Adaptor AC-UD10 not supplied

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $75 billion for the fiscal year ended March 31, 2014.  Sony Global Web Site:

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