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Sony Europe Appoints New President

Press Release   •   Jun 08, 2012 11:38 BST

Sony Europe today (Friday) announced the appointment of Mr. Masaru Tamagawa as the new President of the Company, effective July 1, 2012.

The current President, Mr Fujio Nishida, will step up to become Chairman of Sony Europe to oversee the transformation programme currently being implemented throughout Sony’s consumer electronics operations in Europe, and to ensure a seamless management transition.

Mr Tamagawa has been Managing Director of Sony India since 2007 where he has overseen a growth business, increasing revenues - ensuring Sony holds the top share of the Indian electronics market. He previously led Sony Gulf, based in Dubai.

He is also a key advocate of ‘One Sony’ and convergence - leveraging the mutual and unique strengths of the company’s entertainment and electronics businesses.

Sony Corporation’s new President and Chief Executive Officer, Kazuo Hirai, said today (Friday): “Europe is one of Sony’s most important markets. While the uncertainty around the Euro currency and economic instability have had a big impact on sales over recent years, Mr. Tamagawa’s unique expertise, drive and dedication to frontline sales and marketing operations will help us overcome the current challenging business environment, and put Sony Europe firmly on the path to the future growth.”

“At the same time, Mr. Nishida’s considerable leadership and experience will ensure successful completion of the many vital transformation measures he introduced, as well as a seamless management transition,” said Mr Hirai.

Mr Tamagawa said: “I look forward to facing the challenges and opportunities that the European market presents and to building consumer and customer confidence in Sony.”

Mr Nishida said: “Masaru Tamagawa has a great track record in building successful businesses and strong teams to drive growth and effective end to end operations.”

For more information, please contact:

Sally Osman, Director, Corporate Communications, Sony Europe:

T: 01932 816000

M: +447803078945

EDITOR’S NOTES

SONY is uniquely positioned to be one of the world's leading consumer brands offering an integrated entertainment experience through its electronics, mobile, music, pictures, game and networked entertainment business,. Sony is renowned for its audio-visual products in both the consumer and professional markets, such as the BRAVIA™ LCD high-definition (HD) television, Cyber-shot™ digital camera, Handycam camcorder, “α” (pronounced Alpha) digital SLR camera, Sony Tablet and Walkman MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment.

SONY EUROPE As well as consumer electronics, Sony Europe also includes: the business-to-business PSE professional solutions division; production of high-end broadcast cameras at UK Tech in Pencoed, South Wales; the Semiconductors and Electronic Solutions division; the European Design Centre and respected R&D facilities.

For more information on Sony Europe, please visit http://www.sony-europe.com. For more information on Sony Corporation please visit http://www.sony.net. “Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “XDCAM” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.

June 8, 2012

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