From ground-breaking innovations in smartphones, tablets and PCs to the latest developments in digital imaging and 4K and connected TVs, Sony’s 2013 CES exhibit is built around consumers’ desire for networking and interacting with friends and family across platforms and applications. The emphasis is clearly on connectivity, superb picture and sound quality and a unique mix of electronics, content and network services.
“We have many exciting new products at CES this year, combining a magical mix of science and wonder, design and function, usefulness and elegance and technology and entertainment content to create an emotional experience that only Sony can provide.” said Kazuo Hirai, President and Chief Executive Officer of Sony Corporation.
The new Sony technologies on display at CES are the culmination of years of design and engineering innovation, building upon the landmark products that Sony brought to the market in the past 12 months. These include ground-breaking touchscreen VAIO PCs; a bold entry into 4K televisions with Sony’s largest TV model to date – the BRAVIA 84-inch 4K LED TV - and an award-winning line-up of new digital imaging products. These are amongst the technologies that form the cornerstone of the new Sony products at CES, and for 2013.
Sony Xperia™ Smartphone at CES 2013
Sony is showcasing its new flagship smartphone, Xperia Z, which combines premium specifications with the best of Sony to deliver a unique “superphone” experience. Xperia Z includes a 5” Full HD 1080p Reality Display, powered by Sony’s Mobile BRAVIA® Engine 2 for razor sharp viewing, a Snapdragon™ S4 Pro quad-core processor for multi-tasking, a 13 megapixel fast-capture camera and 4G LTE for superfast entertainment.
The flagship Xperia Z model shares capabilities with Sony digital cameras and features Exmor RS for mobile, the world's first image sensor with HDR (High Dynamic Range) video for smartphones so consumers can take beautiful videos as well as stills, even in strongly backlit conditions.
Sony’s new Battery STAMINA mode provides at least four-times the standby time. Additionally, a combination of Sony media applications – “WALKMAN”, Album and Movies apps – lets users find, share and play content with intuitive, common controls and a beautiful interface that can be shared across the PC, tablet and smartphone.
Through the Sony Entertainment Network, the Xperia Z, as well as other compatible devices, gives consumers access to more than 18 million songs and more than 100,000 movies and TV series from all the major studios. In addition, the new phone is dust-resistant and water-resistant to a depth of one metre for up to 30 minutes.
One-touch function at CES 2013
New products, like the Sony Xperia Z smartphone, also deliver the benefits of a technology found in many of the new Sony products at CES 2013: One-touch function based on NFC, the easiest and fastest way to wirelessly connect and enjoy music, photos and videos from a smartphone.
Sony has the largest range of NFC-enabled devices with built-in One-touch technology including a Blu-ray disc home theatre system, sound bar, wireless speakers, select BRAVIA TVs and other home audio products; headphones, portable speakers and mobile devices.
For added home theatre mobility, Sony is including NFC capability in its new wireless Bluetooth speakers (models SRS-BTX500, SRS-BTX300). Even Sony headphones also deliver the benefits of One-touch technology, starting with the new MDR-1RBT with a unique smartphone mirroring capability.
Sony 4K at CES 2013
With more than four times the resolution of today’s HD TVs, 4K technology delivers a more immersive and dynamic viewing experience. And when it comes to 4K, Sony has a reputation for being first, a pattern that will continue at CES.
Sony began the 4K revolution, unveiling the first commercial 4K projector for movie theatres – now more than 13,000 4K projectors are installed at theatres worldwide – and the first professional camera to produce 4K content, the F65. With a 4K home projector, a full line of 4K-capable home entertainment products with the recently introduced 84-inch 4K LED TV – another 4K first - Sony offers an end-to-end 4K ecosystem that no other company can promise.
Sony is unveiling two new 4K LED TV models with 55- and 65-inch screen sizes (the X9000A series), to be introduced this spring. Both deliver the same stunning 4K resolution but at a more accessible price range, bringing the 4K viewing experience to an even wider audience.
Sony is also combining 4K technology with another display technology it pioneered: OLED. Sony launched the world’s first 11-inch consumer OLED TV in 2007, and has had great success in commercial markets with larger-screen professional OLED monitors. A 56-inch prototype 4K OLED TV will be on display, demonstrating a major step forward in the consumer viewing experience.
At CES 2013, Sony is also exhibiting a prototype of its first 4K consumer camcorder, as well as other 4K digital imaging solutions such as “PlayMemories Studio,” and the industry’s first line-up of 4K-mastered Blu-ray Discs of existing films.
Sony Televisions with enhanced usability and connectivity at CES 2013
Traditionally a hallmark of Sony’s CES exhibit, the new TV models on display reflect how consumers have changed the way they watch TV, meeting the desire to simultaneously access information through built-in guides and from secondary devices such as a smartphones, tablets, or PCs.
Sony’s new TV SideView application uses second screen connectivity to provide an entirely new, dynamic graphical interface. Through this consumers can interact with their TV, view listings and manage/operate embedded applications on the big screen. It can also extend the social nature of TV, allowing consumers to share their experiences in real time with others. TV SideView can be used as a universal remote control for a TV or to control other devices via IR. TV SideView also allows easy cross search of content from various sources, using voice recognition.
Sony “Triluminos Display” at CES 2013
Sony is continuing its commitment to developing newer imaging technologies - the latest being “TriluminoS Display.” Designed to deliver truer blues, greens and reds, this technology will be available on select new Sony 2K and 4K television models. In addition to TVs, Sony is expanding the colour pallet of its 2013 Cyber-shot and Handycam® lines with the addition of “TRILUMINOS Display,” with plans to expand it to the VAIO PC family.
Sony Digital Imaging Products at CES 2013
Adding to the acclaimed introductions to its Cyber-shot camera line-up, Sony is furthering the convergence of digital cameras, smartphones and tablets with new models including the Cyber-shot DSC-WX80 camera. This model lets consumers easily share memories directly from the camera to a smartphone. Another new Sony product at CES, the compact Cyber-shot DSC-TF1 camera with a new rugged design, is the perfect accessory for weekend adventures, family vacations and everything in between at a competitive price-point. It is waterproof (up to 10m/33ft), dust-proof, shock-proof and freeze-proof.
Sony is also enhancing its Handycam® camcorder lineup with the “Balanced Optical SteadyShot” feature. The new camcorder models (HDR-PJ780VE, HDR-PJ650VE, and HDR-PJ420VE) are equipped with a built-in projector and can be Wi-Fi enabled with the addition of an optional accessory, so users can upload images to social networking sites via a smart phone or tablet.
Finally, Sony will build on its first-ever digital recording binocular technology with a new prototype. Smaller and lighter, this prototype will add an OLED viewfinder and “hyper-gain” capabilities, enabling images to be captured in the dark, further enhancing picture quality. It will also be dust-proof and splash-proof to meet the rigorous demands of outdoor usage.
From easy One-touch sharing of content and intelligent TV watching to exquisite picture and sound clarity, Sony’s new products and technologies are designed to elevate the consumer entertainment experience.
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