Follow Sony UK

Sony appoints new country head for Sony UK and Ireland

Press release   •   Feb 18, 2019 13:00 GMT

Barend Ezechiels to succeed John Anderson from 1st April 2019

Barend Ezechiels to head up the Sony UK and Ireland operation from 1st April 2019 replacing current country head John Anderson.

Starting his Sony career in the Benelux marketing team in 1997, Barend held several senior marketing and sales roles at a country and pan-European level, including Marketing Head and Sales Director before moving to the Country Head role in 2012. During his time as Country Head he has successfullylead the company to new heights in terms of market share and profit. Concurrently, Barend also headed up Sony Europe’s group for Pan-European accounts, and therefore comes with a wealth of experience in consumer electronics as well as the shifting dynamics in the market and retail landscape.

John Anderson

John Anderson will move to become Country Head for Sony Germany also from the 1st April 2019. Having joined Sony in 1990, he has performed a variety of senior marketing, sales and operational roles at a pan-European and country level. He started his career in Sony’s UK marketing team, before going on to be MD of Sony Austria, Vice President of Customer Services Europe and Vice President of Home Entertainment and Sound. In his role as Country Head of UK and Ireland since 2014 he has steered the team to record sales, profit and a leading share in premium TV, video, sound and digital imaging.

Barend Ezechiels

“With his strong commitment, John Anderson has achieved great results for Sony UK and Ireland. We would therefore like to thank him sincerely for his outstanding work during the past five years,” says Rick Londema, Senior Vice President Sony Europe. “We are confident that Barend Ezechiels will continue on his successful path. Thanks to his experience, he is the ideal person to build on this success in the future.”

Both Barend Ezechiels and John Anderson will report to Rick Londema, Senior Vice President Sony Europe.


About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, interactive entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.Sony recorded consolidated annual sales of approximately $77 billion for the fiscal year ended March 31, 2018.Sony Global Web Site: