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Sony and Billabong bring action sports to the living room on BRAVIA Internet Video

Press release   •   Mar 08, 2011 10:48 GMT

Sports, snow, water and fashion enthusiasts, get ready - Billabong is launching into 24-hour, on-demand entertainment via BRAVIA Internet Video. The exclusive arrangement will be made available on all Sony BRAVIA Internet Video enabled TVs and Blu-ray players.

Billabong.TV will feature a broad variety of shows including all the latest adrenaline charged sports events, behind the scenes interviews with the world’s leading board sport athletes, as well as fashion shoot features with the team from Billabong girls.

BRAVIA Internet Video allows you to browse popular video sharing sites such as YouTube, watch and listen to great BBC programmes from the last seven days on BBC iPlayer, enjoy thousands of movies via LOVEFiLM and gives you access to breaking news from Sky News through its dedicated connected TV application – all from the comfort of your sofa, with no need to connect a laptop or PC.

Edd Uzzell, Proposition Development Manager Sony UK, said: “Billabong.TV brings the exciting world of action sports straight into your living room. What’s more, adding Billabong.TV to our growing lineup of valuable partners on BRAVIA Internet Video service shows the whole new world of channels and videos that can be accessed by simply connecting your TV to the internet. Securing the world’s leading action sports lifestyle brand shows the breadth and depth of quality content we’re offering.”

Scott Wallace, Billabong’s Vice President of New Media, said: “Billabong.TV allows viewers to take themselves on an armchair ride through the world of action sports. Watch the world’s best surfers tackling the treacherous Teahupoo in Tahiti, cruise through downtown LA with skateboard icon Bucky Lasek - or chill out with the Billabong bikini models as they go on location in Hawaii. Whatever your interest, Billabong TV provides a fresh, exciting insight into the people, places and events that help define the world’s most exciting action sports brand.”