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Shoot and score with Sony’s spectacular sporting champions

Press release   •   May 09, 2018 09:00 BST

The 2018 summer of sport is fast approaching and what better way to experience the beautiful game than with the latest kit from Sony.

The true essence of sport in exceptional detail

Experience football at its best with Sony’s 4K Ultra HD KD-65XF90 complete with High Dynamic Range (HDR) and Android TV

Invite friends over for the ultimate football get-together and watch the match in incredible detail on your new Sony XF90 BRAVIA series.

The XF90 Series features the 4K HDR Processor X1™ Extreme, using powerful real-time image processing for ultra-detailed pictures, which means everything you watch upscales to near 4K HDR quality.

Keep your eyes on the ball with Sony’s newest technology, X-Motion Clarity™, which helps keep fast action smooth and clear, with images precisely controlled to minimise blur with no loss in brightness; perfect for the summer of sport and high-speed action scenes.

The XF90 series offers advanced voice control and Android TV™ with instant access to movies, TV shows and thousands of apps, and can be used as a gaming device. TV lovers can enjoy hit shows and timeless movies on Google Play Movies & TV, Netflix, Amazon Prime Video, YouTube, and others.

The ultimate television for this year’s summer of sport

Introducing the Sony A1 and Sony AF8 OLED, 4K Ultra HD, High Dynamic Range (HDR), Smart TV (Android TV)

Bring the excitement and adrenaline-fuelled rush of a football match direct to your living room with Sony’s sublime OLED BRAVIA TV offerings - the A1 OLED and AF8 OLED Series.

Complete with OLED TV technology, the BRAVIA televisions both feature over 8 million self-illuminating pixels which offer a significantly enriched visual experience with unprecedented blacks, authentic colour and a wide viewing angle; all to give viewers the best visual experience of the game imaginable.

Feel the roar of the crowd with Sony’s immersive Acoustic Surface technology which transforms the screen into a speaker; putting the viewer in the heart of the action through incredible sound.

With refined 4K HDR picture quality, you’ll feel like your sporting heroes are in the living room; the television series delivers enhanced contrast, colour and clarity.

Both the Sony A1 and AF8 series truly offer picture and sound in perfect harmony and with their one slate concept design, fit exquisitely into any stylish living room, and most importantly embed the viewer in the game.

Sound of the stadium in the comfort of your own home

The world’s first Dolby Atmos® soundbar from Sony, the HT-ZF9 features 3.1ch Dolby Atmos® / DTS:X™ and Wi-Fi/Bluetooth® technology

Feel the power of the stadium with Sony’s exceptional HT-ZF9; the premium soundbar with Dolby Atmos and DTS:X technology to create room filling sounds from all around you.

Experience three-dimensional surround sound from the incredible soundbar speaker and subwoofer thanks to the Vertical Surround Engine; capable of immersing you in sound from all around, from the luxury of your own sofa.

A dedicated ‘Sport’ mode embraces the true essence of the game with crowd noise and on pitch antics, all without losing those insightful remarks from commentators.

Space saving sound in a sleek design

Sony’s HT-SF200, a 2.1ch compact single soundbar packs a powerful audio punch

The Sony HT-SF200 compact soundbar is the ideal solution for stylish and space conscious sports fans.

The new 2.1ch compact soundbar allows that cinematic sound feeling in the living room. Designed to complement the furniture it’s placed on, not only will it look good, the inclusion of S-Force PRO Front Surround creates the effect of being surrounded by speakers - without wires trailing around the room.

Not one to compromise on sound quality, be ready to pump out the victory tunes with the deep bass from the built-in subwoofer when your favourite team scores.

Seize every moment of the game with top speed and zoom abilities

Achieve astounding sporting images with fast autofocus

With Sony’s DSC-RX10 IV you can combine lightning fast autofocus and continuous shooting, to easily capture stunning photos and film your own sporting highlights in 4K, at any given opportunity.

The High-density Tracking AF Technology allows you to focus reliably on moving subjects and not miss a moment of the action and the super built-in Zeiss lens, with its high-magnification zoom, achieves excellent contrast and sharpness for every shot.

Capture moments from the beautiful game in spectacular detail

With Sony’s latest full-frame mirrorless camera, the α7 III – never miss a moment

Reminisce over those ecstatic highs (or challenging lows) and capture the game in glorious detail with the latest addition to the α range, the α7 III.

Call upon your inner sports photographer and improve your own game with Sony’s unmatched innovation. The image sensor is at the forefront of the new α7 III, as it features a brand new 24.2MP back-illuminated Exmor R™ CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops of dynamic range at low sensitivities – all of which guarantees you’ll capture the football match like no one else can.

Trying to capture fast action shots? With up to 10 fps shooting and 693 Phase-detection AF points you never have to worry about missing a single detail.


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Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, interactive entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $77 billion for the fiscal year ended March 31, 2018. Sony Global Web Site: