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Orders open for new Sony 4K HDR BRAVIA™ TVs

Press release   •   Feb 16, 2016 14:00 GMT

As online pre-orders go live Sony reveals pricing and in store dates for new TVs

In early January Sony announced a range of 17 new BRAVIA TVs offering the best picture quality yet. With a growing number of 4K HDR models available they will take your television viewing to the next level with higher brightness, higher contrast and vibrant colours, resulting in more depth and detail than ever before. Enhancements to Sony’s unique technologies and the introduction of the new Slim Backlight Drive™ gives a brilliant picture to whatever you’re watching.

The new grid-array backlighting system called Slim Backlight Drive debuts in the BRAVIA XD93 series. Combining it with X-tended Dynamic Range™ PRO, it will boost and dim the backlight to create brighter peak highlights and deeper blacks with up to three times the brightness range of conventional TVs.

The TVs look sleek both hung flush to the wall and on a stand, thanks to the slim design and new cable management system. The beautiful geometric shapes, with accents of champagne gold and warm tones of silver, fit into any living room.

Android TV™ offers a range of entertainment on the big-screen with Google Cast™ complementing the smartphone experience. Google Play lets you explore a huge range of apps, games and entertainment. Voice search comes built into a re-designed remote control adding to access content with Sony’s exclusive Content Bar.In addition Sony is the first TV maker to integrate and offer YouView to UK consumers on 4K HDR TVs. The inclusion of YouView provides Sony customers with a seamless combination of live and catch up TV through the award winning scroll back user interface.

For more information about the new BRAVIA™ line-up press release from CES 2016 see here:

New 2016 BRAVIA™ TV series available to pre-order online and from Sony Centres from March 2016.


KD-65XD9305 £2,800

KD-55XD9305 £2,000

KD-75XD8505 £4,000

KD-65XD8505 £2,300

KD-55XD8505 £1,500


KDL-48WD65 £550

KDL-40WD65 £460

KDL-32WD60 £360

KDL-40RD45 £440

KDL-32RD43 £340


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About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $68 billion for the fiscal year ended March 31, 2015. Sony Global Web Site: