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Look great with your camera in hand; look even better in your pictures

Press release   •   Jan 07, 2014 01:00 GMT

Point and shoot photography is evolving quickly and the new Cyber-shot W830 and W810 cameras are designed to meet the needs of today’s fun-seeking snappers who want better picture quality than their smartphone can deliver but don’t want to pay a premium price for a new camera. Operation of the cameras is incredibly simple and with new design and creativity options, the new introductions make photography fun without compromising on beautiful image quality.

Both sleek new models feature a 20.1MP CCD sensor and allow the user to record HD[i] movies. As we’re often our harshest critics when it comes to shots of ourselves, Beauty Effect means that you can retouch minor blemishes on camera to make sure you are looking your best. This is in addition to an extended range of Picture Effects which will satisfy creative curiosity. The new models also offer the opportunity to shoot stunning 360 degree Sweep Panorama shots, giving an entirely new perspective on your surroundings and feature an advanced flash which optimally controls ISO sensitivity so users can light faraway subjects to really bring their pictures to life.

DSC-W830

The DSC-W830 combines the brilliance of ZEISS optics and a BIONZ processor with a 20.1 megapixel CCD sensor for beautifully detailed photographs in a sleek and compact body. Optical SteadyShot technology keeps blur from camera shake to a minimum and Optical SteadyShot Active Mode used in conjunction with electronic image stabilisation means video is incredibly smooth. The camera body has been updated to an advanced design and a metallic finish brings out the vibrancy of four available body colours.[ii]

DSC-W810

The DSC-W810 packs a powerful 20.1MP CCD sensor and 26mm wide angle lens with 6x optical zoom to deliver crisp and stylish photos. The addition of new Party Mode means that the camera automatically adjusts settings for shots in challenging light conditions meaning that those magic moments are captured forever.

With the addition of a front grip and metallic hairline-style finish, the W810 has a truly premium feel in the hand[iii] and a dedicated movie button on the rear means that it’s even simpler and quicker to start shooting HD video as you never know when that next YouTube sensation is about to start!

The DSC-W810 and DSC-W830 are available to pre-order now from www.sony.co.uk and go on general sale in the UK from February 2014. The W810 will be exclusively available from Dixons, Sony Centres and sony.co.uk.

[i] 720p

[ii] The DSC-W830 is available in Black, Silver, Pink and Violet

[iii] The DSC-W810 is available in Black, Silver and Pink