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Lights, Camera, Action - Legendary British Director Shares Tips for Budding Filmmakers

Press release   •   Oct 23, 2015 14:33 BST

Daniel ‘Danny’ Kleinman, title sequence designer for the James Bond seriesand director of Sony’s recent ‘Made for Bond’ advert offers his tips for capturing action sequences

London, United Kingdom – With an illustrious career that has spanned over three decades, Danny Kleinman is recognised as one of advertising’s most established directors, as well as being the man behind many of the legendary Bond title sequences. Danny recently directed Sony’s ‘Made for Bond’ 60-second action packed campaign film, which is appearing now on TV screens across the nation and stars Naomie Harris as Moneypenny.

Packing a powerful punch, the advert follows a tense chase across London’s South Bank as Moneypenny fights off mysterious villains to deliver Bond’s Xperia Z5 phone. Using state-of-the-art tools, including an advanced compact RX100 IV Cyber-shot camera, she captures surveillance in super-s low motion.

Danny shares his top tips for budding directors and film makers looking to capture actions scenes –

  • Film on at least two cameras, more if you can, you get better action cuts and can speed up the action in the edit.
  • Rehearse the action at half speed if possible so your camera operator can follow the action and the focus puller can get it sharp.
  • Safety is your first priority, double check that everyone is happy with their roles in the action and understands the cues.
  • Get reaction shots.
  • Use the right kit – the majority of the Sony ‘Made for Bond’ campaign film was shot on Sony’s F65 professional camera because high quality images are essential for the feel of feature film action.

By no means a small production, the recent advert saw a crew of 100 embark upon the South Bank to film the advert. The filming took 30 hours to capture, and took 700 hours, the equivalent of 70 days, of post-production. The advert was created by ad agency adam&eveDDB with production company Rattling Stick.

Kleinman adds, “Sony’s ‘Made for Bond’ advert was quite a production. It was fantastic to work with Naomie Harris, who is the ultimate professional. Filming along the Thames did come with its challenges - like rush hour of morning commuters - but it was the perfect set for the campaign film.”

Since 1995’s GoldenEye, Danny has taken over the mantel and produced six of the last seven iconic Bond title sequences. Renowned for putting greater emphasis upon the modern technologies used in post-production, Danny has also produced the title sequence for the much anticipated film SPECTRE.

SPECTRE, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26 and in the US on November 6.

Sony. Made for Bond.

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $68 billion for the fiscal year ended March 31, 2015. Sony Global Web Site:


A cryptic message from the past sends James Bond (Daniel Craig) on a rogue mission to Mexico City and eventually Rome, where he meets Lucia Sciarra (Monica Bellucci), the beautiful and forbidden widow of an infamous criminal. Bond infiltrates a secret meeting and uncovers the existence of the sinister organisation known as SPECTRE.

Meanwhile back in London, Max Denbigh (Andrew Scott), the new head of the Centre for National Security, questions Bond’s actions and challenges the relevance of MI6, led by M (Ralph Fiennes). Bond covertly enlists Moneypenny (Naomie Harris) and Q (Ben Whishaw) to help him seek out Madeleine Swann (Léa Seydoux), the daughter of his old nemesis Mr White (Jesper Christensen), who may hold the clue to untangling the web of SPECTRE. As the daughter of an assassin, she understands Bond in a way most others cannot.

As Bond ventures towards the heart of SPECTRE, he learns of a chilling connection between himself and the enemy he seeks, played by Christoph Waltz.

Sam Mendes returns to direct SPECTRE, with Daniel Craig reprising his role as 007 for the fourth time. SPECTRE is produced by Michael G. Wilson and Barbara Broccoli, from a script by John Logan and Neal Purvis & Robert Wade and Jez Butterworth.

About Albert R. Broccoli’s EON Productions

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with Metro-Goldwyn-Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-three films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL. The 24th film, SPECTRE, is currently in post-production.

About Metro-Goldwyn-Mayer

Metro-Goldwyn-Mayer is a leading entertainment company focused on the production and global distribution of film and television content. The company owns one of the world’s deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels and is the majority owner of and distributor for United Artists Media Group (UAMG). For more information, visit

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to