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IFA PRESS RELEASE: New slimmest-ever Bluetooth sound bar from Sony

Press release   •   Sep 04, 2013 15:45 BST

They’re what your living room’s been waiting for. Thrill to every car chase, every orchestral crescendo and every word of dialogue with the new HT-ST7 and HT-ST3 sound bars from Sony.

Whether you’re enjoying the latest Blu-ray Disc™ releases or watching TV, you’ll experience an extra dimension of immersive multi-channel audio excitement.

Both sound bars make a stunning match for today’s interiors, with distinctive ‘Sense of Quartz’ styling that takes its design cues from this year’s BRAVIA TV collection. Just 4cm high, the beautifully styled ST3 is the world’s slimmest sound bar with Bluetooth®*. For extra freedom, the ST7 adds a powerful wireless subwoofer that can be placed anywhere in the room for thumping, sonorous bass you can really feel.

If you want to enjoy your personal music collection out loud, just touch your smartphone or tablet against either sound bar to stream the perfect party soundtrack with no wires and no fuss.


Your favourite movies have never sounded better. Sony’s flagship ST7 sound bar has been developed in collaboration with Sony Pictures' Soundworks to deliver unprecedented vocal clarity, musical presence and shattering bass. Advanced digital signal processing reproduces music, dialogue and effects with new heights of realism, transporting you right into the drama and emotion of each scene.

7.1 channels driven by a discrete S-Master Digital Amplifier wrap you and the family in richly realistic sound. Unique to Sony, cutting-edge Magnetic Fluid Speakers reveal fresh levels of detail from every line of dialogue, to draw you even deeper into the storyline. S-Force Pro Front Surround places every instrument and effect accurately in an immersive, cinematic soundfield. Unlike conventional front surround technologies, you’ll enjoy a far wider ‘sweet spot’ that lets everyone in the room enjoy the show.


Immerse yourself in satisfying multi-channel surround sound with the super-slim ST3. Hang the sleek, low-profile sound bar on the wall or slip it in front of your TV. The bar’s ultra-slim lines in aluminium alloy are accentuated by an etched stainless steel grille, adding an elegantly contemporary accent to any living space.

The 4.1 channel discrete S-Master Digital Amplifier turns nights in front of the TV into a special occasion. No fewer than 11 speakers ensure precisely-focused sound, with S-Force Pro Front Surround processing for a dense, room-filling soundfield to satisfy every family member.

Filling the room with soul-shaking bass, the dedicated subwoofer can be positioned vertically or slipped horizontally on a shelf. Parallel low-frequency drivers deliver a massive low-end thump, while reducing annoying rattles and resonance.

Easy wireless sharing

Both sound bars let you easily share music from your smartphone, tablet or Bluetooth®-equipped device. And it’s simpler still if your device supports NFC. Just touch the sound bar to connect instantly and enjoy your favourite sounds out loud with wireless freedom. Support for apt-X and AAC codecs guarantees sensational sound quality when you’re streaming via Bluetooth® from your Apple or Android™ device.

More clarity, more realism and more excitement

Both sound bars recreate all the nail-biting excitement of the big match with new Virtual Football Mode. Using acoustic data captured in real stadiums, ST Series sound bars create a virtual sound field that transports you into the action alongside fellow fans.

Struggling to hear what’s being said on-screen? Just touch the remote’s dedicated ‘Voice’ button to hear dialogue snap into sharp focus. For even greater clarity, Sound Optimiser technology boosts extreme low and high frequencies that can get lost at quieter volumes.

Whether you’re listening to music or explosive action, three subwoofer tone modes tweak low-end frequency response and resonance for undistorted, high-impact bass.

The new HT-ST7 and HT-ST3 sound bars from Sony are available in the UK from October 2013, priced respectively at £1099 and £599 from

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