Internationally renowned animal conservation charity, The Aspinall Foundation, has installed Sony BRAVIA 4K TVs into primate enclosures to show detailed and life-like footage to animals who will be introduced to protected areas of their natural habitat from 2016 onwards
The trial is part of an ongoing multi step programme to prepare the lemurs and langurs for their possible journey ahead. The TVs will give the primates experience in dealing with new situations and objects
This week, Port Lympne Reserve in Kent, UK, has installed state-of-the-art Sony BRAVIA X90C 4K Ultra HD televisions into its lemur and langur enclosures. The trial is part of the animal conservation charity’s world renowned ‘Back to the Wild’ programme, and allowed primates to watch footage of their natural habitats in Java and Madagascar in detailed life-like 4K quality, to possibly help them familiarise themselves with their potential new homes.
Simon Jeffery, Animal Manager at Port Lympne Reserve, commented: “At Port Lympne, we’re always looking for new ways to engage and stimulate our animals. We use all sorts of different techniques to do this to keep our animals as interested and healthy as possible. Sometimes the enrichment can involve scents or tastes or even new climbing features or toys but this time we wanted to try something a little different to see if they would be interested in their natural habitats in the wild.
“While our large enclosures are designed to resemble the animals’ natural habitat as closely as possible, we decided to give our langurs and lemurs an actual peek of areas in the wild that could, potentially, become their new homes. Sony BRAVIA 4K TV picture quality is so clear and detailed that it’s as close to seeing the rainforest with your own eyes.”
Simon added: “Since 2012, we have successfully reintroduced several groups of langurs, gibbons and grizzled leaf monkeys from Port Lympne Reserve and our sister park, Howletts Wild Animal Park, to protected forests in Java. We plan to send this particular group of langurs in 2016.
“Although we have been working closely with local communities in Madagascar for some time, we haven’t yet introduced captive born lemurs from the parks to this unique island. Our surveys and ground work have been very successful and we’re really excited to start exploring the possibility of sending captive born lemurs back to the wild, where they belong.”
As part of The Aspinall Foundation, Port Lympne Reserve is devoted to protecting rare and endangered animals and returning them to protected areas in the wild, wherever possible. Port Lympne is extensively involved in exchange and breeding programmes throughout the world and have had many breeding successes.
Other parts of the reintroduction programme include ensuring appropriate infrastructure is in place, teams in the field are equipped to fully monitor pre and post release, appropriate enclosures are built so that the animals can acclimatise and settle in to their new homes and their diets are gradually changed. Expert vets and keepers are also involved throughout the process to ensure a smooth transition.
The new BRAVIA X90C series brings stunning 4K picture quality to whatever image is on the screen, its four times the detail of HD. Thanks to the powerful 4K Processor X1 the clarity and contrast of every scene is now even more lifelike. As for the colour of the picture, it’s Sony’s unique TRILUMINOS Display technology that lets us enjoy the widest colour range ever, making the lush green rainforests look incredibly rich and vivid.
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Notes to Editors
For more information or images, please call the Sony press office on 020 7566 9747 or contact:
Rochelle.Collison@hopeandglorypr.com/ 07896 436 240
About the X90C TV
The new BRAVIA X90C series delivers an incredible 4.9mm thinness, achieving form and function beautifully, while also allowing you to enjoy incredible 4K images with stunning clarity, lifelike colours and sparkling contrast.
The powerful 4K Processor X1 brings stunning picture quality to whatever you're watching. Every source is intelligently analysed and upscaled to near 4K resolution, from TV broadcasts, Blu-ray Discs and DVDs, to 4K Internet videos.
BRAVIA brings you even more lifelike colour – now refined further by the powerful 4K processor X1 and its precision colour mapping technology. It evokes the full emotion in every scene with rich, vivid reds, greens and blues. You'll also enjoy the widest colour range ever, thanks to the Sony unique TRILUMINOS Display, unique to Sony.
The X90C is also High Dynamic Range (HDR) compatible which means it reproduces a greater dynamic range of luminosity or brightness levels, bringing greater contrast to the screen. This increased contrast reveals the subtle nuances of the image, from detailed blacks and shadows to the brightest whites and colours.
About Port Lympne Reserve
Port Lympne Reserve, near Ashford in Kent is one of the largest wild animal parks in the UK. Set over 600 acres, the reserve is home to Kent’s authentic safari experience. Visitors can jump on board a safari truck and journey to the African Experience, 100 acres of Kent savannah – alive with African animals, with spectacular views over the Kent countryside and coast.
Famous for its wide open spaces and natural beauty, the reserve is a breeding sanctuary for some of the world’s most endangered animals and takes great pride in the large natural enclosures providing shelter and privacy.
Port Lympne also offers a variety of short break accommodations, including luxury seasonal glamping, camping pods, a boutique hotel, cosy cottage and luxury treehouses with a contemporary vibe.
Working with the conservation charity – The Aspinall Foundation, Port Lympne has conservation at its heart. Visitor monies help fund the reserve’s vital work with endangered species
About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $68 billion for the fiscal year ended March 31, 2015. Sony Global Web Site: http://www.sony.net