Follow Sony UK

Get in on the action! Watch 2014 FIFA World Cup™ highlights on a Sony 4K TV in a store near you

Press release   •   Jun 18, 2014 11:22 BST

What better way to immerse yourself in the atmosphere, colour and action of this summer’s 2014 FIFA World Cup™? Upgrade to a new BRAVIA™ 4K TV and enjoy all the excitement from Brazil with thrilling pictures and sound.

This season’s 4K TV line-up from Sony is headed by the BRAVIA X9, the Official 4K TV of the 2014 FIFA World Cup™. Elevating your entertainment experience like never before, BRAVIA X9 brings a true stadium atmosphere into your home.

Even if you’re watching regular HD broadcasts, Sony’s unique 4K X-Reality PRO technology upscales images for astonishing detail with 4x the original resolution of HD. You’ll see every blade of grass, and the absolute concentration on every player’s face.

Touch a button and Live Football Mode authentically recreates the sound of being right there in the packed stadium. BRAVIA’s sleek new interface integrates football news and highlights from FIFA™ and other sources. Social Viewing connects you with the passion of other fans, displaying tweets on screen in real time as the action unfolds. Skype video chat even lets you share the excitement with friends and family around the world while watching the game.

4K football’s coming to a store near you

We’re screening 2014 FIFA World Cup™ highlights in selected stores, giving you the chance to experience the thrill of football with match-winning 4K detail and sound on the BRAVIA X95 and X9.

– Ends –

List of participating stores:

Harrods, London

Fenwick, Newcastle

Currys, Fosse Park

Braehead Shopping Centre

John Lewis, Oxford Street

Currys, Brent Cross

Currys, Coventry Megastore

Currys, Guildford

JL, Bluewater

JL, Cheadle

JL, Norwich

JL, Southampton

Currys, Staples Corner

John Lewis, Westfield SC

Currys, Junction 9 Megastore

Currys, Leeds Birstall Megastore

Currys, Leicester Megastore

Currys, Oldham Megastore

JL, Peter Jones London

Selfridges, London

Currys, Southampton H/E Megastore

Currys, Swansea Megastore

Currys, Teeside Park Megastore

Currys, West Thurrock Megastore

Currys, Croydon

For more information, please contact:

The Consolidated PR Press Office; sony@consolidatedpr.com 0207 781 2300

Offering an integrated entertainment experience through its electronics, mobile, music, pictures, game and the Sony Entertainment Network, Sony is uniquely positioned to be one of the world's leading consumer brands. Sony is renowned for its audio-visual products in both the consumer and professional markets, such as the 4K Ultra HD and Full HD LED BRAVIA™ televisionCyber-shot™ digital cameraHandycam® camcorder, “α” (pronounced Alpha) digital SLR cameraXperia™ Tablet and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment.

For more information on Sony Europe, please visit www.sony-europe.com. For more information on Sony Corporation please visit www.sony.net

“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “Xperia”  are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.