- Offering greater choice for consumers
Sony and Freeview have today announced the successful roll out of Freeview Play on selected Sony BRAVIA TV models. The subscription free catch-up and on-demand platform provides access to BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play.
Viewers with compatible Sony TVs  will now be able to scroll back from the TV guide to access shows from the past seven days. Through the Search function, they can find their favourite shows or discover new ones using Freeview Play’s Recommendations feature. . The hybrid platform provides viewers with 70 digital and 15 HD channels, all for no monthly cost.
Sony joins Panasonic, LG and 18 other brands who are integrating Freeview Play in to their TVs and set-top boxes. Freeview Play has been built using the latest technology designed for smart TVs to ensure a seamless customer experience. The subscription-free platform, developed with the backing of the BBC, ITV and Channel 4 offers viewers access to catch-up TV and on-demand services from those broadcasters as well as Channel 5 and UKTV.
“Sony BRAVIA televisions create a fantastic home entertainment experience and by adding Freeview Play we are providing even greater choice for our customers to enjoy a wide range of content.” said John Anderson, Country Head, Sony UK and Ireland.
Guy North, Freeview Managing Director said, “I’m delighted to welcome Sony on board. Freeview Play represents a big opportunity for TV manufacturers as a growing number of people who currently pay for their TV package look for a smarter, more flexible choice. The current smart TV marketplace is a confusing place for consumers - we aim to make it simple. Freeview Play devices guarantee you access to your favourite broadcast channels and the most popular catch up players free from subscription.”
Notes to Editors
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Compatible models: KDL32WE613BU, KDL40WE663BU, KDL43WE753BU, KDL49WE663BU,KDL49WE753BU, KD-43XE7003, KD-49XE7003, KD-55XE7003, KD-65XE7003, KD-55XE7073, KD-49XE7073, KD-43XE7073, KD-65XE7093, KD-55XE7093, KD-49XE7093,KD-43XE7093, KD-65XE7002, KD-55XE7002, KD-49XE7002, KD-43XE7002
 Supported manufacturers are: Bush, Celcus, Digihome, Finlux, Hisense, Hitachi, Humax, JVC, Laurus, LG, Linsar, Luxor, Mitchell & Brown, Panasonic, Philips, Polaroid, Sony, Techwood, Telefunken Toshiba, and Walker.
Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $76 billion for the fiscal year ended March 31, 2017. Sony Global Web Site: http://www.sony.net/
Freeview is the biggest and best loved TV platform in the UK. Giving viewers access to 70 TV channels, 15 HD channels at no cost and over 25 radio stations through an aerial. The service is free from subscription, so there’s no monthly cost. Freeview launched its connected TV service, Freeview Play, in 2015 which gives viewers the choice to watch what they want, want when they want in a simple way. As with all Freeview products, it’s subscription free and works with all existing broadband providers.