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FREEDOM London - An Endangered Eagle’s Perspective of London

Press release   •   Nov 19, 2014 16:06 GMT

2014 will signify 50 Years of the IUCN Red List of Endangered and Threatened Species. To mark this important occasion and engage a wider and younger audience with conservation, FREEDOM Foundation and Here Today… has created a completely unique & breath-taking film of an endangered eagle's view flying from and over London's most iconic landmarks.

Following on from FREEDOM’s incredible view of Paris, this time a never-seen-before perspective of London's skyline has been captured. A Sony HDR-AZ1VR Action Cam was safely fastened to the Eagle’s back as they flew from the Golden Gallery of St Paul's Cathedral, the balcony of City Hall towards Tower Bridge, Greenwich Observatory and the peak of the ArcelorMittal Orbit in the Olympic Park.

The first film will go live on Wednesday 19th November at 16.00 CET on the Action Cam YouTube Channelhttps://www.youtube.com/watch?v=C94x-xTk4j4&feature=youtu.be

Additional videos will be added in the coming days.

The film aims to raise the important issue of conservation and humankind's responsibility to care for endangered species. People often feel disconnected from nature whilst living in urban environments, and forget the impact their lives can have on the world outside. This message is explored further in the major international art exhibition Here Today… opening in London on the 25th November – 17th December 2014, at the Old Sorting Office on New Oxford Street.

With over 50 internationally celebrated artists and emerging thinkers, Here Today… dares to challenge common perceptions, and empowers visitors to instigate change through a programme of events, talks and workshops inspired by the exhibition. Artists include Andy Warhol, Sir Peter Blake, Gavin Turk, Tracey Emin, Carsten Höller and Douglas Gordon.

Freedom used two Eagles in the creation of the London film, an Imperial Eagle and a White Tailed Eagle, both of which are listed as endangered species on the IUCN Red List. Jacques-Oliver Travers of FREEDOM introduces endangered Eagles into the wild by teaching them how to live and hunt. Passionate about birds of prey and convinced that a bird that grew up in captivity can be released in the wild, Jacques-Olivier is a man who teaches eagles how to fly. His method, one of the most original, is to train eagles like athletes and teach them how to fly and to fish by paragliding, kayaking or skiing with them. This increases the chances of their survival dramatically, and the growing numbers of White Tailed Eagles from the brink of extinction is evidence of this.

-ENDS-

For more information about Sony Action Cam please contact the Sony Imaging team at Hope and Glory: sonydi@hopeandglorypr.com or call the general switchboard and ask for a member of the team on 020 7566 9747

For more information on all Sony press materials please see the Press Centre: http://presscentre.sony.co.uk/

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $75 billion for the fiscal year ended March 31, 2014. Sony Global Web Site: http://www.sony.net/

FREEDOM

In 2006, Jacques-Olivier Travers decided to take a gamble: paraglide with adult eagles to raise public awareness on the precarious situation these birds face on our planet. This seemed an absolutely mad gamble, but it turned out to be an extraordinary way of learning about birds in flight. After a few months, the birds were completely independent. This then opened the door to a new reintroduction technique for eagles. Now because of his association, Jacques-Olivier’s work is following two paths: first, public awareness raising on the need to protect the environment through sporting activities with eagles; and second, using the media to spread this message around the world.

Freedom recently launched Victor the White-Tailed Eagle from the top of the Eiffel Tower. The Eagle circled the Trocadero before plunging 180 km/h to the ground and landing safely on his trainer’s arm. The film has received almost a million views on YouTube, and was featured in most national newspapers worldwide.

Convinced by his commitment and eager to see his dreams come true, the IUCN (International Union for Conservation of Nature), the Ushuaïa TV channel (TF1 Group) have all decided to support Jacques-Olivier throughout the project.

FREEDOM is partnered by Sony’s Action Cam, Save Our Species, Columbia Sportswear, Chronoswiss, Save Our Species, and The IUCN. For more information visit www.freedom-themovie.com

For more information visit www.heretoday.org

Here Today…

'Here Today…' is curated by Artwise, a London based-curatorial collective and is supported by Baku Magazine.

‘Here Today…’ is part of a year-long celebration of the IUCN Red List’s 50th anniversary which includes Synchronicity Earth's Biophilia Ball featuring art inspired by the environment curated by Invisible Dust and Monica Chung.

For more information, please visit www.heretoday.org.

For all press enquiries and interview requests, please contact:

Stephanie De Vos ; Stephanie.devos@freuds.com ; +44 2030036414;

For all artwork enquiries, please contact: laura@artwisecurators.com or dea@artwisecurators.com

Exhibition details:

Exhibition dates: 25th November – 17th December 2014

Address: The Old Sorting Office, 21-33 New Oxford Street London, WC1

Opening times: Monday – Wednesday: 11-7pm, Thursday – Friday: 11-8pm, Saturday

/ Sunday: 11-6pm

Admission: Free for all ages

HERE TODAY… Participating Artist List*:

Ackroyd and Harvey (UK); Rashad Alakbarov (AZ); Leyla Aliyeva (AZ); Sir Peter Blake (UK) Edward Burtynsky (CA) Werner Büttner (GR); Jodie Carey (UK); Gordon Cheung (UK) ; Khalil Chishtee (PK); George Condo (USA); Tony Cragg (UK); Siobhan Davies (UK); Tracey Emin (UK); Dominic Harris (UK); Carsten Höller (BEL); Abigail Fallis (UK); Nicolas Feldmeyer (CH); Laura Ford (UK); Douglas Gordon (UK); Chris Jordan (USA); Mat Kemp (UK); Oswaldo Maciá (CO); Alastair Mackie (UK); Mackie (UK); Mari Mahr (CL/UK); Aida Mahmudova (AZ); Mohau Modisakeng (ZA); Mariko Mori (JP); Sayyora Muin (UZ); Jacco Olivier (NL); Julian Opie (UK); Julian Perry (UK); Mike Perry (UK) Bharti Kher (IN); Stephanie Quayle (UK); Fiona Rae (UK); Farid Rasulov (AZ); David Rickard (NZ); Graham Stevens (UK); Parviz Tanavoli (IR); Diana Thater (USA); Troika (UK); Gavin Turk (UK); United Visual Artists (UK); Andy Warhol (USA); Hugo Wilson (UK); Zoe Walker & Neil Bromwich (UK)and recent graduates from the RCA. *Please note that this artist list may be subject to change