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Fabulous photos at your fingertips – Sony releases update to PlayMemories Mobile smartphone app

Press release   •   Sep 03, 2014 15:45 BST

Perfect partner for QX Lens-Style Camera users

Sony’s updated PlayMemories Mobile app version 5.0 is great news for smartphone owners who care about shooting and sharing better pictures.

Available from the 4th September 2014, as a free download (iOS and Android), this handy app works beautifully with Sony’s QX10, QX30, QX100 and QX1 lens-style cameras that bring serious shooting power to your smartphone or tablet.

One-touch wireless connection by NFC between phone and lens-style camera is quicker than ever – even more so if you’re an Xperia[i] phone user. Compose, review and share shots or tweak camera functions on your phone screen with fingertip ease. 

The app’s slick, speedy interface gets a makeover for even surer one-handed operation. There’s also a new touch shutter function that allows fumble-free shooting just by touching your phone screen when using a QX lens-style camera.

Advanced new features reinforce the feeling that you’re shooting with a serious camera, not just snapping haphazardly with your smartphone.

On-screen focus frames pop up to confirm that the QX’s powerful autofocus system is locked firmly onto your target – even multiple faces in group shots.

Another important feature of pro-quality cameras is grid lines - which help ensure that everything’s straight and true in your composition.

Group selfies are even easier with a new Mirror mode that lets you frame shots in confidence with the camera held at arm’s length.

There’s also support for GPS[ii], automatically tagging photos with location data captured using the new QX1 lens-style camera.

PlayMemories Mobile Version 5.0 for iOS and Android is available now for free download.

– Ends –

For more information, please contact the Sony DI team on / 020 7014 5304 or call the general switchboard and ask for a member of the team on 020 7566 9747

For more information on all Sony press materials including the latest at IFA, please see the new Press Centre:

[i] Please check at for Xperia phone compatibility

[ii] PMM v5.0 uses GPS data from the connected smartphone

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $75 billion for the fiscal year ended March 31, 2014.  Sony Global Web Site:

“Sony”, “WALKMAN”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “Xperia”  are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.