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Easy to handle, easy to use - the new Sony NEX-3N puts pro-quality images in everyone’s reach

Press release   •   Feb 20, 2013 04:02 GMT

Looking for a step up from your fixed lens camera? Then look no further with the lightweight, easy to use NEX-3N E-mount compact camera with built-in flash – an exciting introduction to the world of interchangeable lens photography by Sony.

Self-portraits have never been simpler - the NEX-3N has an easy-to-hold textured grip that fits comfortably in the hand with a crisp, bright 7.5cm (3.0-type) LCD screen that instantly flips through 180 degrees for fuss-free arm’s-length compositions. In addition, a newly added zoom lever on the camera body allows smooth, fingertip control of focal length with compatible lenses like the slim, light SELP1650 power zoom. Great for one-handed portrait framing, the zoom lever also adjusts digital zoom if you’re not using a powered lens.

Anyone who knows a thing or two about photography understands that great photos start with a great composition. The brand new Auto Object Framing helps you get better looking, more professional results without effort. The camera judges what is in the scene – one person, two people or even macro and moving objects – automatically cropping the shot to create more powerful, professionally framed compositions.

Weighing approximately 210g, the NEX-3N is the world’s smallest, lightest interchangeable-lens camera with a large APS-C sized sensor*. The powerful sensor is the camera’s key to capturing exquisitely detailed photos and sparkling Full HD movies that stand out from the crowd – it is able to grab more light in comparison to ordinary compact cameras. It is also easy to create pro-style background blur effects with a collection of interchangeable E-mount lenses, just like you’d achieve with a bigger, bulkier DSLR camera.

The camera’s large sensor also boosts maximum sensitivity to ISO 16000. It’s complemented by an evolved BIONZ processor that uses the same area specific noise reduction techniques featured on the acclaimed full-frame α99. Levels of noise reduction and sharpness are individually adjusted for different image areas. Even if you’re shooting in dim light, you’ll enjoy crisp, ultra low noise handheld shots without needing a flash.

The NEX-3N is also the first NEX interchangeable lens camera from Sony that offers support for new “TRILUMINOS Colour” technology**. You’ll experience a dramatically expanded palette of vivid, ultra-realistic colours when videos and still images are played back on any BRAVIA TV that supports “TRILUMINOS Display”.

There’s now a range of thirteen high-quality E-mount lenses to realise the immense creative potential of the NEX-3N. Choose from telephoto, zoom, wide angle, macro and Carl Zeiss lenses to suit any shooting situation. Every model blends superb optical performance with elegant looks to complement your E-mount camera. There’s also a full range of coordinating Sony accessories, from style-matching carry cases and straps to spare batteries.

The new light, compact NEX-3N interchangeable lens camera from Sony is available in the UK from mid-March 2013.

* Among interchangeable-lens cameras with an APS-C sensor and pop-up flash, as of Feb 2013.

**New Sony TRILUMINOS colour technology enriches your viewing experience by introducing a wider palette of rich, ultra-real colours, including hard-to-reproduce reds and emerald greens, into your display.

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