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Celebrate the spirit of Sony craftsmanship with VAIO® | red edition

Press release   •   Jun 11, 2013 09:00 BST

Innovation and passion are united in VAIO® | red edition – the ultimate expression of purity and craftsmanship that Sony pours into every VAIO® notebook.

Offered in extremely limited quantities, highly-specified VAIO® | red edition models are exclusively available online from and from Sony Centres.

Nothing else matches the inspiring looks and sheer presence of VAIO® | red edition. To create the notebooks’ signature finish, VAIO engineers have painstakingly explored countless numbers of pigment combinations and painting techniques on a variety of different materials, be it Carbon Fibres or Aluminium.

Multiple paint layers are individually applied and some materials are diligently hand polished, building layer upon layer of rich, lustrous colour. Then as a final touch, a durable protective UV coating creates an extra vibrant sheen with exquisite depth and richness.

VAIO® | red edition celebrates power as well as purity. Depending on model, VAIO Duo 13, VAIO Pro 11/13 and VAIO Fit 14/15 can be ordered with a choice of processors up to Intel® Core™ i7, with up to 12GB memory and up to 512GB SSD storage. All models are touch-enabled to unlock the full potential of Windows 8.

The new VAIO® | red edition is available to order online from Sony Centres and from June.

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For more information, please contact:

The Sony Network team at Cake / 0207 307 3103

Product images are available from

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, Sony Tablet and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment.

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