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Be inspired with a Sony photography masterclass

Press release   •   Apr 12, 2013 11:00 BST

As part of its partnership with the World Photography Awards, Sony is running a series of workshops at London’s Somerset House. Working with experienced names in the world of photography, the sessions have been developed to encourage everyone to get more out of their photography and take their skills to the next level.

The workshops will inspire people to develop their skills at all levels. Whether you’re a beginner who want to improve the quality of your pictures, a student who is looking to craft a career in photography or a passionate enthusiast who just want to know more about developing your skills - there is something to suit any level.

Speakers will include Michael Wayne Plant who will lead a session on photography for beginners. Specialising in portraits and social landscapes he will excite and inspire attendees with how to take everyday pictures with an edge.

Photographer Magdi Fernandes is leading a session about how to make a career out of photography. Magdi has worked across fashion, music and sports photography and a number of leading advertising campaigns.

In addition, there will be guest speakers from industry leading titles to provide insight into their specialist fields.

The workshops will take place daily from Friday 26th – Sunday 28th April:


De-Mystifying Photography: 10.00 – 12.00*

Designed for beginners who are interested in photography and want to improve the quality of their photos and advance their skills by developing an individual style, with Michael Wayne Plant.

Becoming a Career Photographer: 13.30 – 15.30

Developed for students who want to understand the commercial aspects of photography and advance their technical skills, with Magdi Fernandes.

Taking a Deep Dive in Full Frame Photography: 16.00 – 18.00*

Created for enthusiasts who are interested in learning more about full-frame photography from its history to the future - with speakers from industry magazine What Digital Camera.

*NB: on Saturday 27th April these workshops will swap time slots.

To give attendees the best chance of getting superb quality images, all workshop participants will be entered into a prize draw and one lucky winner each day will receive a NEX-3N.

With Sony’s ongoing development of its camera portfolio, choose from the point and shoot Cyber-shot to the entry-level interchangeable lens NEX range or the Digital SLT Alpha cameras, Sony aims to make photography more accessible to all and educate people in the art of taking pictures.

For further information about the 2013 Sony World Photography Awards and the Sony workshops at Somerset House visit