Sony UK

Sony Europe has announced pricing and availability for its new AG9 series BRAVIA OLED 4K HDR TV. The TV is now available to pre-order with deliveries expected in May for the 65” and 55” models and June for the 77” model.

The AG9 is Sony’s new flagship 4K HDR OLED TV available in 77”, 65”, and 55” screen sizes, in a very slim form factor. Image comes to life with the precise contrast and absolute blacks of OLED technology. Over 8 million self-illuminating pixels are precisely and individually controlled by the Picture Processor X1™ Ultimate. This processor features Object-Based Super Resolution technology, which can detect and analyse individual objects within a scene and intelligently enhance the contrast, detail and colour for remarkable realism. In addition to the processor, the AG9 has the newly enhanced Pixel Contrast Booster for even more colour and contrast in bright areas compared with its predecessor. As a result, the AG9 provides premium picture quality approaching that of a professional-grade monitor, showing images and colours as they truly are, as the creator intended. The processor improves SD and HD content closer to 4K HDR quality and shows 4K HDR content in stunning clarity.

Acoustic Surface Audio+ provides a totally immersive sound experience with the audio coming directly from the entire screen, creating a perfect harmony of sound and picture. The AG9 features newly developed actuators that utilise an oval-shaped design, delivering a wider-sound field between bass and treble and more powerful acoustics overall. In addition, a TV Centre Speaker Mode means the TV can become the centre speaker in a home cinema setup.

The AG9 is very slim in depth; when wall-mounted with the SU-WL850 wall mount bracket¹, the AG9 will mount just 50mm (approx.) from the wall², around half the distance of Sony’s previous model³. Furthermore, to bring the best viewing position and flexible usage, SU-WL850 has a swivel and tilt functionality so that the TV’s position can be adjusted as preferred.

For the ultimate in picture quality, the AG9 pairs the brilliance of 4K clarity with the brightness, colour, and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail. The AG9 TV features Netflix Calibrated Mode, IMAX Enhanced⁴, Dolby Vision™ and Dolby Atmos™⁵ to deliver the viewing experience just as the creator intended.

Featuring Sony Android TV which supports a wide range of apps from Google Play™, including YouTube™, Netflix, Prime Video and more (availability varies by region), making the AG9 and home even smarter, with Google Assistant built-in too. Additionally, the TV has a built-in microphone that will free users’ hands. Viewers can simply talk to the TV using Google Assistant to quickly plan the day, discover content, or to play TV shows, films, and more. (Google Assistant availability depends on region.) The TV also works with popular smart speakers such as Sony’s own LF-S50G and SRS-XB501G, Google Home or Amazon Echo devices. With smart speakers, users can control their TV and stream content by simply using their voice – with more features to come later this year.

In addition, the AG9 will be compatible with Apple AirPlay 2 and HomeKit. AirPlay 2 lets you effortlessly stream content from your iPhone, iPad and Mac right to your Sony TV. Watch movies and shows from iTunes and other video apps, and view photos directly on your Sony TV. Play music or listen to podcasts on the television and AirPlay 2 speakers throughout the home – all in sync. HomeKit lets you easily and securely control smart home products using the Home app or by asking Siri on your Apple devices. TVs can be added to the Home app and included in scenes or automations with other HomeKit accessories. For example, users can create a “Movie Night” scene in the Home app to easily turn on their smart TV and dim the lights, and simply ask Siri to launch the scene. AirPlay 2 and HomeKit support will launch in ZG9, AG9, XG95, XG85 models in 2019.

In the box is a newly designed premium voice remote, with a sleek, aluminium face, simplified button configuration and addition of RF for quick response and easy control without the need to point the remote. And a newly developed user interface brings seamless and quick access to favourite apps and settings.

Available sizes: 65”, 55” (May), 77” (June).

Pricing:

65” AG9: £3,999/IE:€4,599

55” AG9: £2,999/IE: €3,449

¹ Available separately.

² 65” and 55” models only.

³ Compared to the AF9 series using a compatible wall-mount system.

⁴ Available via a future software update.

⁵ Available via a future software update.

Google, Android TV and other related marks and logos are trademarks of Google LLC.

Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

The AG8 series BRAVIA OLED 4K HDR TV brings deep black, rich colour and a wide viewing angle for a deeply satisfying visual experience. 65” and 55” models are available now.

Sony Europe has today announced pricing and availability for its new AG8 series BRAVIA OLED 4K HDR TV in Europe. Pre-orders are available now.

The AG8 series features an OLED panel with over 8 million self-illuminating pixels for unprecedented contrast and colour fidelity. It comes equipped with the 4K HDR Processor X1 Extreme which incorporates three technologies; Object-based HDR remaster, Super Bit Mapping™ and Dual database processing – all working in unison to provide realistic picture regardless of whether you’re watching a TV broadcast, streaming the newest series or enjoying a blockbuster from a disc. To top it off, the AG8 TVs feature Dolby Vision™ to faithfully convey content creators’ intent in a home setting.

Thanks to its unique design and also an ingenious use of cutting-edge technologies in the sound department, the AG8 OLED TV delivers a truly immersive viewing experience. Sony’s highly-acclaimed Acoustic Surface Audio with sound emanating directly from the screen itself brings a perfect unification of picture and sound unlike conventional TVs. For extra punch and design versatility, the AG8’s stand can be rotated 180 degrees and raised to make room for an additional soundbar.

The AG8 series BRAVIA OLED 4K HDR TVs operate on Sony Android TV which supports a wide range of apps from Google Play™, including YouTube™, Netflix, Prime Video and more¹. To make the TV and home even smarter, the AG8 has Google Assistant built-in². Viewers can simply talk to the TV using Google Assistant to quickly plan the day, discover content, or to play TV shows, films, and more.

Available sizes: 65”, 55”.

Pricing:

65”AG8: £3199/IE: €3,699

55”AG8: £2299/IE: €2,649

For more information on the AG8 series BRAVIA OLED 4K HDR TVs, please visit: 

UK - https://www.sony.co.uk/electronics/televisions/ag8-series

IE - https://www.sony.ie/electronics/televisions/ag8-series

¹ Availability varies by region.

² Google Assistant availability depends on region.

Google, Android TV and other related marks and logos are trademarks of Google LLC.

Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.