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Sony announces availability and pricing of the MASTER Series AF9 OLED and ZF9 LCD 4K HDR TVs in Europe

Press Release   •   Aug 30, 2018 12:15 BST

The new cutting-edge MASTER Series AF9 OLED and ZF9 LCD televisions from Sony with the exclusive Netflix Calibrated Mode are now available for pre-order from 31st August with in-store availability expected late September

Sony Europe announced the pricing and availability for the MASTER Series televisions. Both the AF9 OLED and ZF9 LCD offer unprecedented picture quality by virtue of employing multiple proprietary technologies and solutions with the next generation Picture Processor X1™ Ultimate at the fore. The MASTER Series is a name Sony reserves exclusively for its highest picture quality TV models. Sony’s goal is to create a television capable of displaying images that faithfully convey the content creators’ full intent and as such the MASTER Series provides picture quality approaching that of a professional-grade monitor in a motion picture production studio.

Both the AF9 and ZF9 MASTER Series models come equipped with a newly developed, next-generation Picture Processor X1 Ultimate. The Picture Processor X1 Ultimate can intelligently detect and analyse each object in the picture through Sony’s new Object-based Super Resolution for exceptional accuracy and detail. Also, the Object-based HDR remaster has been notably updated and now allows each object to be remastered individually for better depth, accurate texture and all-in-all more realistic picture.

Sony has historically been working with the professionals. Together with Sony Pictures Entertainment, from making of a picture mode which meets the film creators’ criteria in 2000 to the recent standardisation of HDR and bringing them into movie creation. For MASTER Series, in conjunction with Netflix, Sony is now introducing “Netflix Calibrated Mode.” This unique feature was specially developed to mirror the same picture quality as a studio evaluation master for television in order to preserve the artists’ creative vision and intent. By clicking one simple menu setting, Netflix Calibrated Mode faithfully reproduces the visuals that help bring a story to life, and entertainment enthusiasts can now enjoy this experience when watching their favourite TV series, films, documentaries and more on Netflix.

Also, the MASTER Series is ready for CalMAN®, the industry-leading display calibration software from Portrait Displays. CalMAN is widely used by professionals as a tool to ensure quality control of the strict requirements demanded by content creators in broadcast, production, and post-production. CalMAN eliminates the struggle of maintaining the picture quality throughout the life of the TV.

Both the AF9 and ZF9 series are based on Android TV™, which lets you explore a world of movies, music, photos, games, search, apps and more. The Voice Search function makes it remarkably easy to find content, ask questions and control the TV. With Chromecast™ built-in, you can effortlessly send content from your smartphone or tablet to the TV, while access to Google Play™ allows you to enjoy your favourite movies, TV shows, and games on your TV.

Using the Google Assistant with both the AF9 and ZF9 will be even easier. Both models have built-in microphones that will free the hands; now you simply talk to the TV to find what you quickly want, or to ask the Google Assistant to play TV shows, movies, and more.*

The Sony MASTER Series AF9 OLED and ZF9 LCD TVs are now available for pre-order. For more information including pricing, please visit your local Sony website at www.sony.co.uk

MASTER Series AF9 (55” and 65” models) 4K HDR OLED TV

  • Features OLED as display device with Pixel Contrast Booster. 8 million self-illuminating pixels and Sony-original panel controller for OLED brings a significantly enriched visual experience with unprecedented black, authentic colour, and a wide viewing angle.
  • Features Picture Processor X1™ Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing.
  • Acoustic Surface Audio+™ creates a rich sound field delivered from three actuators and two subwoofers facing sideways, that greatly enhances the viewing experience.
  • Features Netflix Calibrated Mode that brings the creators’ vision directly to the TV.
  • Supports CalMAN’s professional-grade calibration.
  • Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.
  • Android TV with hands-free help from the Google Assistant: Find what you want quickly, simply by talking to the TV. Ask your Google Assistant to help you play TV shows, movies, and more. Dim the lights and control your compatible, connected devices while you watch a movie for a better viewing experience.
  • Minimalism styled with softness: the screen being a single slate with only a stand in the back to hold it up.
  • HDR formats supported: HDR10, Dolby Vision™, HLG.
  • MASTER Series ZF9 (65” and 75” models) 4K HDR LCD TV
  • Features Picture Processor X1™ Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing.
  • Features X-Wide Angle which minimises the colour change when seen from the side. View faithful shades and hue from wherever you watch the TV.
  • Features full-array LED Backlight for ultra-high contrast.
  • X-Motion Clarity™ keeps fast action clear and smooth. Moving images are precisely controlled to minimise blur. Even during fast-moving scenes, pictures stay true with no loss in brightness.
  • Features Netflix Calibrated Mode that brings the creators’ vision directly to the TV.
  • Supports CalMAN’s professional-grade calibration.
  • Includes X-tended Dynamic Range™ PRO to produce better contrast by precisely balancing the light output across the screen, dimming some areas and boosting others. It reveals a brightness range three times that of a conventional LED-backlight TV, and it enhances any source to near HDR quality with a wider range of brightness.
  • Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.
  • Android TV with hands-free help from the Google Assistant: Find what you want quickly, simply by talking to the TV. Ask your Google Assistant to help you play TV shows, movies, and more. Dim the lights and control your compatible, connected devices while you watch a movie for a better viewing experience.
  • Clean cable management for table top mount.
    • •HDR formats supported: HDR10, Dolby Vision™, HLG.
  • *Hands Free feature (Built-in Mic) availability depends on language and may need software update. Please check Sony support page for further information.

    Approx. pricing

    Model UK £ Irish €
    75” ZF9 £4999 €5899
    65” ZF9 £2799 €3499
    65” AF9 £3999 €4699
    55” AF9 £2999 €3549

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    About Sony Corporation

    Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, interactive entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.Sony recorded consolidated annual sales of approximately $77 billion for the fiscal year ended March 31, 2018.Sony Global Web Site: http://www.sony.net/